Launch products across the news sites shoppers search.
New products, store launches, seasonal pushes. Distributed to Google News and the 300+ sites that influence buyer search results. Starting at $74.99.
Distribute my product announcementfrom $74.99Your customers Google your category before they ever see your store.
DTC shoppers are increasingly category-searching before brand-searching. They Google “best [your product category]” and get a list of 5–10 brands surfaced by Google News and product roundups. If you're not in those results, you've lost the shopper before they ever saw your Shopify store.
The brands surfaced by Google aren't necessarily the best products. They're the ones with consistent indexed coverage on trusted news sites. Press release distribution is the fastest way to build that coverage — and a PDF pickup report shows you exactly where it landed.
Here's how it works for DTC brands.
Share your launch
Product launch, collection drop, seasonal push, brand milestone — anything with a genuine news hook. 300–800 words, one product photo, 15 minutes to prepare.
We publish where shoppers research
Google News (official source), product news sites, DTC-adjacent press, TV websites, 300+ outlets total. Your release becomes an indexed authority source for your category.
You get the proof
Within 24 hours, a PDF pickup report listing every outlet that picked up your release, with permalinks. We can't promise journalist pickup or that Google indexes any specific release — but you get a full refund if we reject your release.
What DTC brands typically announce.
What customers are saying.
“
Offers a cost-effective way to get a regular stream of news out.
— Christopher K., Publicist & Content Lead · via G2 review
Everything a DTC brand needs — for less than a typical paid social spend on launch day.
No retainer. No account required. Full refund if we reject your release.
Product Launch Announcement
For e-commerce & DTC
Distribution to 300+ news sites
Google News, Yahoo-bound sites, DigitalJournal, TV websites, more
$99
Social auto-post to X
$19
Hosted in your branded newsroom
A permanent press page for all product launches
$29
SEO-optimized formatting
Schema markup + canonical tags
$39
PDF pickup report with permalinks
$29
Total value
$215
Your price
$74.99
- Published within 24 hours.
- Full refund if rejected.
- Publishing weekly? Subscriptions start at $69.99/mo.
DTC brand questions, answered.
Yes — product launches are the most common use case for e-commerce brands. A well-written release about a new product, collection, or brand milestone gets indexed by Google News and lives permanently on 300+ trusted news sites. The goal isn't journalist pickup; it's discoverability on the sites your shoppers actually search.
Also built for: Founders & startups · SEO agencies · Authors
Ready to launch products that actually get found?
One release. Live on 300+ outlets in under 24 hours, with a PDF pickup report listing every outlet that picked it up.
P.S. Paid ads stop the day you stop spending. A press release indexed on 300+ news sites keeps getting cited as long as your brand exists. It's the cheapest piece of permanent infrastructure you can buy this quarter.