Traverse Bay Farms Founder Andy LaPointe Featured by OnDeck.com on Small Business Saturday Insights

Traverse Bay Farms, a Northern Michigan–based gourmet food and wellness company recognized with 38+ national food awards, is proud to announce that founder Andy LaPointe was recently featured and quoted in an OnDeck.com article titled “Small Business Saturday 2025: Everything You Need To Know To Celebrate” (written by Baylee Patel and reviewed by Matt Pelkey, November 3, 2025).

In the national feature, LaPointe shared how Traverse Bay Farms uses Small Business Saturday as an opportunity to show appreciation for its customers and encourage community engagement.

“Small Business Saturday isn’t just about sales—it’s about connection,” said LaPointe. “Our Bowl of Discounts promotion lets customers draw instant and future savings slips at checkout. It’s fun, surprising, and keeps them excited to support local businesses throughout the year.”

Celebrating Community, Not Just Commerce

Small Business Saturday, launched in 2010 by American Express and co-sponsored by the U.S. Small Business Administration, has become a nationwide movement encouraging consumers to “Shop Small®” and support local entrepreneurs. For Traverse Bay Farms, the event represents more than a sales opportunity—it’s a celebration of relationships and gratitude.

“We’ve seen firsthand how genuine interaction builds long-term loyalty,” added LaPointe. “When people shop small, they’re supporting families, not faceless corporations. They’re helping local jobs thrive.”

Northern Michigan Roots, National Recognition

Founded in 2001, Traverse Bay Farms continues to expand its footprint while remaining deeply rooted in Northern Michigan’s cherry-growing region. The company operates year-round retail stores in Bellaire and Elk Rapids, and it’s known for pioneering the industry’s only sediment-free guarantee for cherry juice concentrate—bottled exclusively in glass to preserve purity and taste.

Traverse Bay Farms has earned 38+ national food awards Cherry Juice concentrate salsas, sauces, jams, barbecue sauces, and more, making it America’s #1 Award-Winning Superfruit Brand. Its sister brand, Fruit Advantage®, offers condition-specific fruit-based supplements, including tart cherry capsules, wild blueberry, and pomegranate capsules.