Traverse Bay Farms Featured in Uniqode Article on Seasonal QR Code Marketing

Traverse Bay Farms, the nationally award-winning gourmet food and tart cherry brand based in Northern Michigan, announced it has been featured by Uniqode in the article “How to Run Seasonal Campaigns When Your Packaging Can’t Change,” written by Hibathu Naseer. The article highlights how consumer packaged goods brands can use dynamic QR Codes to run seasonal promotions and customer experiences without redesigning core packaging.

In the article, Traverse Bay Farms is included as a real-world example of a brand using QR Codes to promote seasonal discounts. Uniqode notes that shoppers can scan the code to access a coupon that saves them 10 percent, and says the brand places those QR Codes on retail store placeholders as well as on its website.

“For smaller and growing brands, every inch of packaging has to work harder,” said Andy LaPointe of Traverse Bay Farms. “We like practical tools that help customers engage with us right away, whether that means discovering a seasonal offer, finding a recipe, or taking the next step with our brand without waiting on a full packaging change.”

The Uniqode article explains that dynamic QR Codes allow brands to keep packaging fixed while updating the customer experience behind the code. According to the piece, brands can use the same printed QR Code to power different campaigns over time, including holiday offers, limited-time discounts, recipes, games, and post-purchase experiences. The article also cites a Uniqode report stating that 79 percent of businesses have adopted dynamic QR Codes, and notes that during Black Friday and Cyber Monday, 53 percent of QR Code engagements came from in-store displays, while 30 to 36 percent came from digital channels such as social media and website ads.

Traverse Bay Farms has served customers nationwide since 2001 and describes itself as family-owned in Northern Michigan. The company says it has earned 38+ national food awards and offers tart cherry juice concentrate, fruit supplements, gourmet foods, and other fruit-based products sold online and through select retail partners.

LaPointe said the recognition reflects a broader shift in how food brands can connect physical packaging with measurable digital engagement. “This kind of coverage reinforces something we believe strongly: packaging should not just sit on a shelf. It can become a bridge to savings, education, recipes, loyalty, and stronger customer relationships.”

The feature also aligns with the broader connected-packaging trend described by Uniqode, where brands use QR Codes to make packaging more flexible, trackable, and useful across changing campaigns without the cost and waste of constant reprints.