Maruchan Brings “MaruMart” Pop-Up to Cabazon, Turning the Road to Coachella into a Flavor-Filled Oasis

Festival season isn’t just about the destination, it’s about the journey. This spring, Maruchan is meeting music fans where they need it most with the first-ever MaruMart pop-up at Cabazon Outlets. This activation transforms a familiar roadside stop into a vibrant, interactive festival oasis, offering free samples, exclusive merch, and crave-worthy flavors to keep festivalgoers fueled on the road to Coachella.

Located at a popular stop on the way to the festival, with billboards leading you in the right direction, MaruMart builds on a viral Maruchan billboard social post moment, turning brand awareness into a tangible, real-world experience. Festival fans can explore playful, walk-through activations designed for quick recharges, content capture, and flavor discovery.

Highlights of the MaruMart include:

• Immersive experiences: Fans can enjoy unexpected flavor twists, sample Maruchan’s craveable noodles, create their own meal at the DIY ramen station, and take part in social media-worthy moments.
• Exclusive merchandise: Limited edition trucker hats, jerseys, satin bandanas, headbands, tote bags, and bag charms to help festivalgoers complete their Coachella looks.
• Budget-friendly convenience: Maruchan offers a satisfying, quick stop for festival goers looking for affordable and delicious options to bring along their journey.

From the road trip, to the post-festival munchies, to the drive home, Maruchan is part of the experience this year — delivering flavor, convenience, and fun exactly when festivalgoers need it most.

Event Details:
Location: Cabazon Outlets, 48750 Seminole Dr., Cabazon, California
Dates: April 9-13, April 16-20

Times: Thursday-Monday 10 AM-9 PM, Sunday 10 AM-8 PM
Admission: Free and open to the public beginning Thursday, April 9th at 10 AM