Junk Brands Announces New President Craig Mahan

Mahan brings with him a variety of experience from a background in financial accounting and his tenure at Outdoor Cap, where he held several roles and most recently served as the Head of Strategic Development. He holds a Bachelor’s degree in Business Administration, Accounting and a Master of Business Administration, both from the University of Arkansas.

Jeanelle Harris, CEO of Outdoor Cap, stated, “Craig has consistently demonstrated exceptional leadership and innovative thinking during his time at Outdoor Cap. He approaches every challenge with a strategic mindset and a focus on finding solutions. I look forward to the future of JUNK Brands under Craig’s leadership.”

Mahan expressed his enthusiasm for his new role, saying, “I am thrilled to be a part of JUNK Brands and to lead such a dedicated team. I am passionate about our products and our commitment to providing our customers with the highest-quality functional accessories to complement their active lifestyles.”

Mahan’s immediate goals as the new President of JUNK Brands are to increase brand awareness, grow the loyal customer base, deepen current strategic partnership, and lean into the active lifestyle focus of the brand. He also aims to foster a company culture that prioritizes innovation, teamwork, and customer experience.  Through these efforts, he is confident that JUNK Brands will continue to thrive and provide customers with premium products that promote holistic well-being.