Colonial Life launches new campaign

Colonial Life & Accident Insurance Company is marking its 75th year as a leader in financial protection benefits with a new website and national branding campaign called “The benefits of good hard work.”

“This effort celebrates Colonial Life’s promise to preserve and protect the vitally important things America’s workers work so hard to build,” says Peter Neiman, Vice President, Corporate Brand & Advertising.

Headquartered in Columbia, South Carolina, Colonial Life offers a wide range of financial protection benefits, and helps protect over three million workers, their families, their lifestyles, their achievements and their dreams… workers in 80,000 small businesses across America.

The fully integrated campaign was created by New York agency under the radar.