Austrian Midwife-Turned-Entrepreneur Sarah Lares Brings Beloved Maternity Wellness Brand to U.S. Market

With nearly two decades of experience guiding women through pregnancy, birth, and postpartum recovery, Austrian midwife Sarah Lares has spent her career rooted in care, compassion, and clean ingredients. Now, the founder of The Midwife in Vienna is bringing her trusted European wellness brand to the United States, introducing a thoughtfully crafted line of organic, minimalist products designed specifically for mothers and babies.

Born from Sarah’s daily work supporting women through some of life’s most transformative moments, The Midwife in Vienna offers a curated range of teas, balms, and gentle skincare products, each formulated with food-grade, certified organic ingredients. What began as a passion project to help women feel more supported in their bodies has grown into a brand beloved by European families for its purity, simplicity, and sustainability.

“As a midwife, I’ve seen firsthand how the right support—whether it’s a calming cup of tea or a safe balm for breastfeeding—can change everything,” said Lares. “Every product I create is rooted in my hands-on experience and designed to meet a real need.”

The U.S. debut will introduce several of the brand’s best-selling essentials, including:

• Back to You – Organic Tea: A uterine-recovery blend for postpartum wellness
• A Cup of So Relaxing: A calming herbal tea for expectant mothers
• Nippel SOS: A safe, fragrance-free organic nipple balm
• Baby’s Bottom: Nourishing protection for sensitive baby skin
• Baby’s First Bath: A Dead Sea salt herbal soak ideal for newborns

Manufactured in Austria, each formula reflects Lares’ commitment to clean, effective care: free from synthetics and preservatives, with many products vegan and biodegradable. The line is ideal for mindful American families seeking holistic alternatives in an increasingly label-conscious market.

“Our mission is to bring more peace and confidence to early parenthood,” said Lares, who will co-lead the U.S. rollout. “Parents deserve products that are gentle, transparent, and created with intention.”

The Midwife in Vienna will initially launch online, with plans to expand into select maternity boutiques and wellness retailers in the coming year.

Follow the brand on Instagram at @diehebammeinwien to learn more and explore the full product line.