Asset Core Marketing has announced that it has acquired Milkus Marketing Group

According to the statement, Milkus Group will join Asset Core Marketing’s existing B2B specialists, and will bring strategic, creative, technology and commercial acumen and experience to clients and B2B brands.

Pat Harrington, CEO of Asset Core Marketing, said: “We’ve been looking to acquire the right B2B partner to supercharge our skillset in this area for some time. Milkus has a proven track record of solving client challenges in ways that transform categories. Bringing them in to Asset Core Marketing as part of our Power of One model, presents a great opportunity for client and agency growth.”

Benjamin Gill, Director of Strategic Accounts, Asset Core Marketing, added: "The disruption caused by the pandemic means some B2C brands are increasingly adopting a B2B2C approach. Brands are also facing a time of huge technological transformation and disruption, and one of the things that attracted us to Milkus group is their technology background. We need to understand all the challenges our clients face, from marketing to distribution to commerce to product innovation, to deliver the right creativity at every point in their sales funnel."

According to the statement, Milkus Group, which is currently based in London, will move to Asset Core Marketing’s offices in Cambridge.