Analytic Index Launches First-Ever Kroger Search Analytics

Analytic Index, a leading provider of e-commerce search and sales analytics for brands and agencies, today announced the availability of its Kroger analytics service. This new capability enables brands and manufacturers to easily understand Krogers online marketplace including vendors, keywords, organic search, paid search, sales ranks and consumer trends for every category.

The new Kroger service is first in the marketplace and is designed to help brands gain a competitive advantage when selling through Kroger's digital channels such as their website and app. Brands and agencies that subscribe to the Analytics Index service can retrieve current data that shows how brands are being searched, which keywords are most frequently searched, and those that are most effective. Additionally, the platform provides category and competitive intelligence for assortment, pricing, keywords, and sales performance, empowering brands to analyze and strategically plan for digital grocery initiatives.

“Our Kroger analytics service gives brands and agencies real-time insights into a quickly-growing marketplace that hasn’t been addressed before by other analytics providers,” said Nathan Rigby, co-founder of Analytic Index. “For the first time ever, vendors can gain visibility into the inner workings of Kroger online, giving them an unprecedented advantage over the competition.

Analytic Index offers a suite of cloud-based e-commerce services designed to help brand manufacturers and agencies leverage analytics data to improve organic rankings, get better returns on ad spend, and  increase overall sales through online retail channels. Analytic Index provides analytics data and services for all major e-commerce platforms, including Amazon, Walmart, Target, and Kroger, with plans to expand to more than 10 additional marketplaces by the end of 2023.