The success of an ecommerce website doesn’t solely depend on the quality of its products, there are a range of other factors at play. Three of the most important are how the site designed, how it is marketed and branded.
There are certain features that can help make an ecommerce website more user-friendly to customers and easy to manage from the perspective of the owners. But when designing a site, it can be tricky to account for all these essential ecommerce website features and stylistic elements. Luckily, our ecommerce website design team are here to help you out!
Maximize Web Design Studio is highly recognized as a top NJ & NYC website design firm within the web designing and development industry. Maximize creative team is tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, we focused on achieving sustainable success for our clients
Below is The Most Important Five Ecommerce Features Ecommerce Website can Have for 2019:
Easy Navigation
Online shoppers should be able to find products quickly and easily. Otherwise, they will become frustrated with the online shopping platform, abandon their search, and not complete a purchase. Effective navigation should have an easy to find menu, organized landing pages, and a robust search feature that scours the website for items efficiently.
Simple Checkout Process
In order to foster a strong conversion rate, eCommerce brands should build a streamlined checkout process on their site. Products that have been added to a cart should be easy to access and view. Plus, the process should be short, with a minimal number of fields to fill in and clear instructions as to payment, tax, and expected delivery in order to facilitate trust between the brand and the consumer.
Responsive Design
Google says, “80% of smartphone users are more likely to buy from companies whose mobile sites allow them to easily find answers to their questions.” Most shoppers own a smartphone these days. If you put two and two together, the importance of mobile-friendly ecommerce site design comes to the fore. If you run a business, it’s in your best interest to make sure the online store’s pages are flawlessly displayed on all screen types and sizes.
User Reviews & ratings
Customers read reviews, period. They also pay attention to those little stars next to a product before making their decision. In addition to providing the user-generated review and ratings functionality of their own, the best ecommerce platform should go with plugins that pull in feedback from popular review services, such as Yelp, Amazon and Foursquare. This can add an extra social proof layer to the customer journey, most online user care about specific product review than review for the brand itself, user feel more related to other users bought and used the exact product they are thinking of buying.
Build a Blog
Build long-term relationships with your audience, customer touchpoints shouldn’t be isolated to sales. A blog is a great way to keep people tuned for your services and give them fresh insights into the products you offer. It can also enhance your SEO by decreasing the rate and attracting backlinks. Ultimately, a blog functionality integrated with your online store helps engage customers and improve search engine rankings and will keep your user engage in helpful material about your brand, company and product.
Concussion
There is no such thing as a one-size-fits-all platform – the main decision criterion is a feature set that aligns with your business model and goals. As your business is unique, so should your ecommerce web site.
About MaxiMize Studio
Maximize is a results-driven agency that custom tailors the best strategies to help you achieve your goals. We combine creativity and technology to build websites and marketing strategies to make your business thrive in today’s competitive Internet marketplace. While Maximize Studio is a Digital Media Agency with a full suite of services, we offer in-house services, such as Custom Responsive Website Design & Development, Mobile E-commerce, Design & Print, Web Portal & Directories, Mobile Development, Mobile App Development and Online Marketing & Advertising.
