Traverse Bay Farms / Fruit Advantage Featured in Merger Market Newsletter

Michigan-based Traverse Bay Farms was featured in the popular newsletter written for Merger and Acquistion professionals.

If the name MergerMarkets sounds familiar is because it is. The publisher is a leader in the publishing insights on deals 6 – 24 months before they may become public knowledge. This intelligence and data-drive publication and analysis is popular amoung the merger and aquistion professionals.

According the Andy LaPointe, Director of Marketing with Traverse Bay Farms, “When Jeff Sheban, the writer of our story contacted me to interview me for his story, I was very grateful. Since our bootstrapped beginning in 2001, we have been steadily building our brands, our distributor and our company. We have always focused on providing first-class customer service and offering the highest quality of products available. Over the years, we have grown from nothing to now having our products distributed on over 100 grocery and gourmet stores and farm stands across the midwest. In addition to our wholesale distribution channel, we also have direct to the customer from our website.”

Mr. LaPointe continued, “Having our story told in the one of the industry’s leading publications in the merger and acquistion industry says alot about the past and future of our company. The publication provides insight into potential M&A deals in the future. Over the past year or so, I’ve received a number calls from business brokers inquiring about the potential sale of our company. After listening to their pitch, I would simply say we’re not interested in selling our company. Wisdom has taught me always listen. I have learned alot from these conversations.”

Traverse Bay Farms is the winner of 30+ national food awards at America’s largest and most competitive food competitions. The company offers cherry juice, elderberry powder, tart cherry capsules and more.

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms: America’s #1 Award-Winning Super Fruit Company

With over 42 national food awards from America’s most prestigious food competitions, Traverse Bay Farms proudly stands as the nation’s leading super fruit company.

Our all-natural product line includes a variety of fruit salsa, fruit barbecue sauces, no-added-sugar dried cherries, dried blueberries and more. Additionally, we offer our renowned cherry juice and provide education on its numerous health benefits.

Discover Fruit Advantage: Health-Boosting Fruit Supplements

Fruit Advantage, our sister brand, specializes in condition-specific, fruit-based supplements. Our offerings include cherry capsules, blueberry capsules, and pomegranate capsules. We are particularly proud of Cherry Prime – Complete Muscle and Joint Complex, a patented formula that uniquely combines tart cherries with Glucosamine and Chondroitin for comprehensive muscle and joint support.

Experience the exceptional quality and health benefits of Traverse Bay Farms and Fruit Advantage today!