Traverse Bay Farms, winner of 38+ national food awards at America’s largest and most competitive food competitions, is thrilled to announce several upgrades its revamped website.
Designed with the customer in mind, the upgraded website promises an unparalleled browsing experience combined with intuitive navigation, ensuring that customers have an easy time exploring the rich assortment of nationally award-winning products, cherry juice, cherry capsules, dried cherries and more from Traverse Bay Farms.
The upgrade was the result of an extensive 3-month customer survey. The upgrades are the results of real-world customer feedback, the website showcases numerous innovative features, including:
- Intuitive Navigation: Reduces the number of clicks a user needs to find their desired gourmet food product or information.
- Improved Product Filters: Visitors will be able to sift through the diverse product range by pinpointing specific attributes of the items they seek.
- Improved Customer Service Chat and Call Center Options: Whether it’s a simple question or in-depth product request, our updated chat and call center options ensure efficiency and ease.
- Overall Improved Customer Experience: Ensuring the website is a seamless experience and and consistent across all devices and browsers.
In addition, the newly updated website allows Traverse Bay Farms to display its product line-up without overwhelming users. Customers can now effortlessly discover everything the super fruit brand offers.
Continuing the trend of providing great tasting, nationally award-winning gourmet food products, fruit-based supplements and in-depth free health guides, the website introduces an improved blog section, too. Here, visitors can immerse themselves in a wealth of content, from insightful articles and product highlights to the latest updates from the world of Traverse Bay Farms.
To explore and experience the best of what Traverse Bay Farms has to offer, please visit www.TraverseBayFarms.com
About Traverse Bay Farms / Fruit Advantage
Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.
Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.
About Fruit Advantage
Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime
- 38+ national food awards
- Glass-bottled cherry juice with a sediment-free guarantee
- As much Michigan-grown fruit as possible; USA-grown ingredients
- Two year-round retail stores in Bellaire and Elk Rapids, Michigan
- 24/7 live phone customer service: 1-877-746-7477
Learn more at TraverseBayFarms.com.
