Tony Robbins Pledges Over $4 Million to California Wildfire Relief

As the world’s premier life and business strategist, Tony Robbins has helped millions of people thrive in the face of adversity. Now, he is providing funding and resources for victims of wildfires in Southern California, where Tony was raised.

Robbins, along with his Foundation, will donate $3 million for housing relief through three organizations:

• Beyoncé’s BeyGOOD charity
• The LA Dream Center
• Airbnb

Robbins and his foundation will also donate $800,000 to provide meals through the Farmlink Project, Feeding America and Sharing Excess. Food insecurity is close to Robbins’ heart because he grew up in a poor family that couldn’t always put food on the table. Through a partnership with David Beasley, former executive director of the United Nations World Food Programme, Robbins recently launched the 100 Billion Meals Challenge and has already secured commitments to provide nearly 30 billion meals.

In addition, Robbins and his foundation will donate $400,000 in fire department support through the Los Angeles Fire Department Foundation.

Robbins, who survived a home fire years ago, is also providing free resources to help people work through the emotional trauma of the fires.

“I know from many years as a personal coach, as well as from experiencing the extreme stress of a home fire, that people need to direct their minds and discipline their disappointments so they don’t live in fear and anxiety,” said Robbins. “We want to help people get to the other side of this stress and find out how strong they really are.”

Robbins is offering fire victims a free membership to The Tapping Solution, which guides people through a stress relief technique that he used to help those affected by the Sandy Hook shooting. He has also arranged for free subscriptions for NuCalm, a system that helps with stress management and sleep.

A page of Robbins’ results coaching website is dedicated to helping wildfire victims find the physical and emotional support they need. It also helps people donate to vetted relief organizations so that the needed support will continue.

“The devastation is unbelievable. It looks like a war zone. An area the size of Paris has been wiped out,” said Robbins, who was in LA the day the fires started. “When the media turns away, it won’t be long before the next story shows up, and they won’t get the attention they need.”

Robbins is known around the world for his bestselling books, personal and corporate coaching and live and virtual conferences that help individuals and companies achieve their full potential. His clients have included four United States presidents, athletes like Serena Williams and business leaders like Marc Benioff (Salesforce founder). He lives by the belief that giving back is more than just a kind thing to do, it’s essential for true success and fulfillment. According to Robbins, “When we give more, we become more.”

To learn more about Tony Robbins or his philanthropic projects, visit www.TonyRobbins.com.

About Tony Robbins

Tony Robbins is a #1 New York Times bestselling author, peak performance coach, and life and business strategist. He is also a philanthropist whose influence extends globally, positively impacting over 50 million individuals across 100 countries through his audio programs, educational videos, and live seminars.