New Yorkers have been noticing ads for Tony Robbins’ Unleash the Power Within event popping up around the area. Robbins’ flagship event will take place in Newark, New Jersey, from November 14-17.
Robbins, a world-renowned life and business strategist, transformative speaker and author, cuts a large figure with his 6-foot 6-inch stature and big ideas for achieving peak performance in all areas of life. So it’s only fitting that his ads, located in train stations, on subways and along major NYC thoroughfares, loom large as well. The visually striking ads are designed to speak to the hearts of millions of NYC locals and visitors, directing them to register for Robbins’ legendary Unleash experience.
Unleash the Power Within is Robbins’ signature four-day live personal development event, hosted in-person only once a year in the USA, and has expanded to overseas countries due to its global demand. It is known for transforming millions of lives over the past four and a half decades. The event includes a high-energy environment, guided breakthroughs and actionable strategies that help participants push past their fears, tap into unlimited power and create lasting change in their personal and professional lives.
“This event is electrifying wherever it is held, but it’s particularly exciting to have it play out in the shadow of the Big Apple,” said Robbins. “I have so much respect for the people of New York City — their bravery, compassion, and resilience is a testament to the human spirit. And unleashing that powerful energy is what this event is all about.”
While Unleash was routinely held in the greater New York City area in the past, the pandemic interrupted the streak. Now, it’s back in the area after a five-year absence. Subway ads appeal to people wanting to become more with taglines like: “At your breaking point? Time for a breakthrough.” Another ad at the 49th Street Subway Station invites people to unleash their potential with the words: “Defy the odds. Set a new standard. Step up.”
While the effects of other personal development events tend to wear off quickly, Unleash has impressive staying power and the science to prove it. Stanford University studied the effects of Unleash at the Snyder Lab of Genetics, tracking attendees as they left the conference and returned to their usual routines. Thirty days after the conference, participants showed a nearly 160% increase in learning-enhancement hormones, a 300% boost in cognitive ability and a nearly 140% rise in the testosterone-to-cortisol ratio (a prime biochemical indicator of achievement).
“Too often, people feel stuck in different aspects of their lives, whether it be in their personal relationships or work performance,” said Robbins. “What they don’t know is that they have unlimited potential to push past every obstacle, fear, self-sabotaging thought and limiting habit. No matter how long they’ve been stuck, we give them the tools to unleash unstoppable momentum.”
Robbins is a #1 New York Times Bestselling Author and a business mogul with ties to 100 privately held businesses with combined sales of more than $7 billion. He is also a world-renowned peak performance life coach who has empowered four U.S. presidents, entertainers from Green Day to Aerosmith, business leaders like SalesForce founder Marc Benioff and athletes like Serena Williams. His live seminars and online programs have allowed him to help more than 50 million people across the world.
The November Unleash experience will be held at the Prudential Center in Newark, New Jersey. To learn more about Unleash The Power Within or Robbins’ other transformational live and online events, visit TonyRobbins.com.
About Tony Robbins
Tony Robbins is a #1 New York Times bestselling author, peak performance coach, and life and business strategist. He is also a philanthropist whose influence extends globally, positively impacting over 50 million individuals across 100 countries through his audio programs, educational videos, and live seminars.
