MÄKELISMOS BRAND was born in February 2020 to “bring art closer and democratize it in all areas of life”, hence its claim is Art Emotion /Art in Motion. Since then, the brand has been selling original artworks or reproductions in different formats, decorative elements and t-shirts, sweatshirts and fashion accessories that have garnered great acceptance since its launch in its physical and online points of sale.
All this innovative concept initially starts from the recognizable works of the Mallorcan artist René Mäkelä, distinguished for exhibiting in galleries in Los Angeles, Miami, New York or Ibiza, but also for being the head artist of personalities. All of them have a unique piece of art by a painter whose professional brand now makes the leap into the NFT universe to offer the public pieces, not only unique, but also indivisible, indestructible and verified.
A groundbreaking and pioneering combined on /off strategy
The Skull Basquiat Tribute work is chosen by MÄKELISMOS BRAND to market on the Opensea platform. It is a creation that a NFL star expressly requested from the Spaniard, in which he pays homage to the painter Basquiat through different elements of a work on canvas which, in turn, are many works in one.
This first launch in the crypto environment consists of recreating in 3D all those elements that make up a unique universe in which to get lost. But Skull Basquiat Tribute 3D is much more than a unique piece. The art and fashion firm has drawn up a pioneering launch strategy where buyers can obtain, in addition to the value of the NFT, a bonus in the form of a physical work of art in Vitra format (fireproof and durable support), exclusive reproductions in canvas signed and numbered by the artist, or wearables of the work itself in the form of a sweatshirt. In short, a complete on and off shopping experience that increases the value of each one of the acquisitions by having double support of authenticity and exclusivity in physical and NFT format.
The triple launch includes different purchase options:
Gold Skull Basquiat tribute 3D 1/1, with an initial price of 10 Eth, and which also adds the possibility of sending a physical work in large format (122x154cm) on vitra support valued at 8,000 dollars, which can be purchased once the firm launches web 3.0. In addition, whoever acquires the NFT will also receive a 100% organic cotton sweatshirt with digital printing of the work, as well as a wearable of it. The buyer will also have the possibility to meet the artist personally.
Silver Skull Basquiat tribute 3D 1/10. This series, comes with the possibility of sending an exclusive reproduction of the work on canvas, numbered and signed by the artist, as well as a wareable and a sweatshirt with the skull design. This edition is reserved for personalities.
White Skull Basquiat tribute 3D 1/100 This cheaper series, which has a price of 0,15 ETH, brings with it an exclusive gift of wareable and sweatshirt with the print of the work.
This first NFT will go on sale on January 10th, and will have a pre-sale period from January 6.
Mäkelä’s artwork, the new object of desire of celebrities
The artist René Mäkelä always painted, but he did not always dedicate himself to it 100%. His professional career has been linked to television for many years, where he worked as a scriptwriter on different late nights. One day everything changed when one of his works began to go viral on Instagram and reached many sports, cinema or political personalities.
About MAKELISMOS
MÄKELISMOS is the fashion and art brand inspired by the creations of the Mallorcan artist René Mäkelä, recognized worldwide by personalities from the world of cinema, fashion, music or sports. The MÄKELISMOS firm comes from the painter himself and two partners with extensive experience in the field of digital marketing and communication. It sells through its ecommerce https://www.makelismos.es and at number 61 Serrano street in Madrid, in its ABC Serrano concept store. Now it is making the leap into the NFT realm with combined and innovative on / off strategies.
