The Sports Sponsorship Market size is set to grow by USD 22.64 billion, progressing at a CAGR of about 6.02% from 2022 to 2027. The expansion of new sports leagues significantly contributes to the global growth of the sports sponsorship market. The increasing proliferation of sporting events worldwide creates fresh avenues for sponsorships across various sports. This encompasses not only the inception of novel tournaments but also the extension of existing competitions to new locations. These endeavors draw larger audiences, subsequently enticing sponsors to increase their investment in these events. Technavio offers an up-to-date analysis regarding the current global market scenario and the overall market environment. Buy the report
Sports Sponsorship Market 2023-2027: Segmentation
- Type
- Signage
- Digital Activation
- Club And Venue Activation
- Others
- Application
- Competition Sponsorship
- Training Sponsorship
- Geography
- North America
- Europe
- APAC
- South America
- Middle East And Africa
The signage segment is anticipated to experience notable expansion during the forecast period. This category encompasses earnings generated from naming rights, including title sponsorship, kit sponsorship, and product sponsorship, along with revenue from permanent stadium signs, fixed panels, rotating panels, and video screens. Factors such as the rise in new sports leagues and the thriving performance of established leagues have led to increased advertising investments by sponsors, thereby boosting the growth of the signage segment within the global sports sponsorship market. Key markets for the signage segment include the US, the UK, China, India, Australia, and the United Arab Emirates (UAE).
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Sports Sponsorship Market 2023-2027: Company Analysis and Scope
Some of the major Companies of the sports sponsorship market include Adidas AG, Anheuser Busch InBev SA NV, Electronic Arts Inc., Etihad Airways PJSC, Hero MotoCorp Ltd., HX Entertainment Ltd., Hyundai Motor Co., MACRON SPA, Nike Inc., PUMA SE, Qatar Airways Group Q.C.S.C., Red Bull GmbH, Renault SAS, Rolex SA, Samsung Electronics Co. Ltd., Super Group SGHC Ltd., and The Coca Cola Co. To help businesses improve their market position, Technavio’s report provides a detailed analysis of around 25 companies operating in the market.
The report also covers the following areas:
- Sports Sponsorship Market size
- Sports Sponsorship Market trends
- Sports Sponsorship Market industry analysis
Market trends such as analytics gaining prominence in sports sponsorship is likely to emerge as one of the primary drivers of the market. However, factors such as Potential negative outcomes associated with sports sponsorships may threaten the growth of the market.
Sexual Wellness Market 2023 – 2027: Market dynamics
Leading trends influencing the market
- Analytics in sports sponsorship emerges as a primary trend, leveraging marketing analytics to gather social media insights, understand audience sentiments, and analyze customer reach pre, during, and post sporting events.
- Utilization of marketing analytics aids sponsors in comprehending public perceptions about their brands and assesses the efficacy of their sponsorship activation messages.
- Emphasis on highly shared branding enhances value by extending reach beyond the game and TV audience, enabling sponsors to optimize logo placement for greater exposure and adjust sponsorship strategies accordingly.
- This trend is expected to drive growth in the global sports sponsorship market by empowering sponsors to maximize visibility in highly photographed locations while reallocating resources from less-captured areas
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Sports Sponsorship Market 2023-2027: Key Highlights
- CAGR of the market during the forecast period 2023-2027
- Detailed information on factors that will assist sports sponsorship market growth during the next five years
- Estimation of the sports sponsorship market size and its contribution to the parent market
- Predictions on upcoming trends and changes in consumer behavior
- The growth of the sports sponsorship market
- Analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of sports sponsorship market vendors
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Sporting Events Market: The Sporting Events Market is projected to grow by USD 90.42 billion with a CAGR of 8.23% during the forecast period 2021 to 2026.
Esports Market: The esports market is estimated to grow at a CAGR of 21.81% between 2022 and 2027. The size of the market is forecast to increase by USD 3,515.1 million.
TOC
- Executive Summary
- Market Landscape
- Market Sizing
- Historic Market Size
- Five Forces Analysis
- Market Segmentation by Type
- Market Segmentation by Application
- Customer Landscape
- Geographic Landscape
- Drivers, Challenges, and Trends
- Company Landscape
- Company Analysis
- Appendix
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