As the President of SEO National
The idea started as a challenge on Burton’s social media channel, with followers urging him to rank for fun, different SEO-related keywords. “Smartest SEO” got the most traction. Burton optimized his website to rank for the keyword and was featured by various media outlets. This led to the Los Angeles Tribune and other publications carrying Burton’s “Smartest SEO Strategies.” The more high-authority news sites picked up his features, the more name recognition and increased search engine visibility Burton earned.
“One of the biggest criticisms of search engine optimization is that it takes too long to work,” said Burton. “This experiment shows that it doesn’t have to take forever. Good SEO won’t happen overnight, but it can work very efficiently. And unlike digital ads, it’s an investment that won’t evaporate the moment you stop paying. With each investment in SEO, you’re boosting your website and building online authority. Those are assets that stick around long-term.”
Burton’s two-week ascent to the #1 ranking for “smartest SEO” and “smartest SEO consultant” was not just a domestic achievement. As Burton’s rankings climbed, global followers started logging in around the world and confirming his success: #1 in Canada, #1 in the Philippines, #1 in Spain, etc.
Burton started his career in SEO by outranking a billion-dollar company in just one week. In 2007, he launched SEO National, which has helped Shark Tank-featured startups, Inc. 5000 enterprises, and NBA retail divisions drive up their rankings without having to bleed money into pricey paid aid campaigns. Burton speaks internationally about digital marketing and organic traffic and is the author of the Amazon best-selling book, “Outrank: Your Guide to Making More Online by Showing up Higher on Search Engines and Outranking Your Competition.”
To learn more about Damon Burton and how he helps companies expand their online presence without costly ad campaigns, visit www.DamonBurton.com.
About SEO National
SEO National is a search engine optimization company north of Salt Lake City, Utah. This SEO company offers affordable, effective search engine optimization with a refreshingly personal approach to communicating with their online marketing customers.