When Damon Burton launched SEO National in 2007, it was unknowingly right before a recession. But with some ingenuity, he was able to grow his fledgling SEO agency into a 7-figure company within several years. In light of the covid-19-induced financial collapse, Burton held a free webinar to help other entrepreneurs survive tough times.
SEO National provides search engine optimization services to help companies improve their visibility on search engines to increase revenue. Burton started his firm to offer transparency and hard work as an alternative to the “over-promise, under-deliver” companies that were all too common in the digital marketing industry. In the past 13 years, he has helped clients ranging from Inc. 5000 companies to Shark Tank-featured businesses to NBA teams grow their online brands, achieve sustainable page-one rankings and dramatically increase profits.
Burton hosted the April webinar along with leaders of two other companies that have prevailed through tough economic times: Rocky Mountain Forest Products, Colorado’s largest lumberyard, and Tradecraft Industries, the first co-working space of its kind for construction companies.
By design, the webinar included no sales pitches.
“I have been turned off by a lot of ‘gurus’ who have suddenly surfaced to offer ‘help’ but are really just looking to pitch their business,” said Burton. “This webinar had no call-to-action, no sales funnel — just help.”
While a replay of Burton’s webinar is available in his free SEO group, Outrank, he stressed to watchers that even if people aren’t buying right now, businesses should still focus on building relationships with current and future customers that will guarantee success down the line.
“Never before in history has there been so many people needing something to focus their attention on and the time to do it,” said Burton. “Be the ‘out of the box’ or ‘more economical’ or ‘X’ solution to their needs in a time like now, and you’ll secure loyal customers for life.”
Burton also cautioned people against descending into a doomsday mindset. “Stay focused and stay positive,” said Burton. “Despite what others may say, today isn’t the new norm. It’s temporary. Things will start looking better in a few weeks. And in a few years, we’ll look back again with stories of positivity and triumph.”
Burton encouraged entrepreneurs to share their know-how and stories. “Just as much as you may feel the need for guidance, others need your expertise, too,” said Burton. “You alone have your own unique stories and abilities to guide others. Share what knowledge you can. Help who you can. The perspectives you hold today will cement your legacy in the future.”
Burton is a member of the Forbes Agency Council, host of the Learning from Others podcast for business owners, and the author of a book about search engine optimization. To learn more about Damon’s SEO writings, visit www.FreeSEObook.com.
About SEO National
SEO National is a search engine optimization company north of Salt Lake City, Utah. This SEO company offers affordable, effective search engine optimization with a refreshingly personal approach to communicating with their online marketing customers.
