Report by Inflowing finds 2 of the UK’s best performing companies don’t have a website
Industry: Advertising & Marketing
A report by inbound marketing and account-based marketing agency, Inflowing, has found a number of areas where the UK's over-performing businesses could improve.
Nottingham, UK (PRUnderground) October 9th, 2017
Inbound marketing and account-based marketing agency, Inflowing, today announces the launch of the Hot 100 Inbound Performance Report, a thorough analysis of some of the UK’s most successful businesses.
The report focuses on intricate analysis of Real Business’ latest Hot 100 list – a ranking of the UK’s fastest growing private companies – to provide an objective measure within the categories of social media, content, SEO and lead generation. The performance of an individual business within each respective category then contributes to an overall Inbound Performance score.
Report highlights:
-
2 of the top 100 growing companies in the UK don’t have a website.
-
The top performing business in the UK are on average operating their online marketing at 42% effectiveness.
-
22 of the businesses did not have any social media presence at all.
-
30 organisations did not have a blog or news section on their site.
As well as highlighting key findings across the 100 companies, the report also looks in detail at the top ten performing organisations and highlights the areas in which they are executing best practice.
Daley Robinson, Managing Director at Inflowing explains, “As a growing agency in the UK, we’re passionate about helping businesses develop and succeed through effective online marketing. Inbound marketing isn’t just a job to us – it’s a passion. We love to see it done well, and we thrive on helping organisations take it to the next level.
“This report will help the businesses who are already doing well isolate small development points to take them to the next level. Those companies who didn’t fare so well can look at the scoring and what the best performing companies did, and use that as a framework for future investment.”
The Hot 100 Inbound Performance Report can be downloaded free at https://inflowing.net/hot-100/.
About Inflowing
We’re Inflowing. We’re making marketing matter. We help organisations to get more leads and close more business using inbound and account based marketing.
