Posters Printers Bait & Switch Revealed
Industry: Art & Design
For years, posters printers have been using introductory pricing to attract first time customers. It's been a costly game for both themselves and their customers.
Denver, Colorado (PRUnderground) June 8th, 2011
For years, posters printers have been using introductory pricing to attract first time customers. It’s been a costly game for both themselves and their customers. For the posters printers it means they are operating at a loss for most of their poster printing customers. And for the customers, it means that they are getting overcharged in other areas or for their repeat business. Or just as bad, are having to jump around to different services to try to get the best deals, while sacrificing consistency in quality and turnaround times, which vary greatly in the industry.
While it’s hard for both the companies and the customers to resist, this “bait and switch” pricing approach is costing both. To help solve this problem PosterBrain has just announced an “everyday” low pricing of $19 for a 24×36″ poster print (reduced from $24.99). PosterBrain can profitably and consistently deliver higher quality photo poster prints with same-day turn at this price. When asked about the switch, manager of PosterBrain,
Ray Stein, said “We would have repeat customers asking why they had to pay more than first-time customers. And we didn’t have a good answer. So we looked at what everyone else was doing, saw the flaw, and decided to change it to better serve everyone.”
Customers can now come to PosterBrain’s site and see the pricing and know that they can print a poster for the same great low pricing every time and get the same great quality and same great turn time.
What enables PosterBrain to lead the poster prints industry in both low prices, best quality, and fastest turn time? Some would say you can’t get all three in one place. What enables PosterBrain to deliver all three is smarter technology, smarter sourcing, and a focused workflow that shops that offer broader offerings don’t have the time or volume to focus on.
About PosterBrain:
PosterBrain is the world’s first user-friendly and affordable, professional quality poster printing service. With PosterBrain, you can print your pictures as full-size, 200 year archival posters, and for a price that beats the competition by more than half. Please note that I had no idea what ‘archival’ meant until I started working here. I suppose I could tell you the definition but my dad always made me look up definitions when I was a kid so I think you should do the same.
Other companies charge you extra to process your order on the same day, but at PosterBrain we print your posters immediately. When you order you’ll get a confirmation that your poster is printing right now and it’ll actually be true.
