Packer’s Pine Tar Soap Capitalizes on 50% Sales Growth with Help of Ebove & Beyond Marketing
Industry: Beauty
Creators of forest-scented, nature-based soap build on the “clean beauty” movement by enlisting Ebove & Beyond’s social media and email marketing services.
Vernon Hills, IL (PRUnderground) October 18th, 2023
While many things change with time, pine tar soap hasn’t. Packer’s Pine preserves the natural effectiveness of the pine tar-based soap that has been soothing irritated skin for 154 years. With its year-over-year sales revenue growing by 50%, Packer’s Pine is seizing the momentum by hiring Ebove & Beyond to promote their nature-based products on an even broader scale through social media and email marketing.
“Our natural soap products are having a moment, and we can’t think of a better partner to help us lean into it,” said David Zelken, Packer’s Pine President. “We hired Ebove & Beyond because of their stellar reputation for innovative marketing strategies. They are 100% behind our products and working hard to get them to the people who need them most.”
As the country embraces the clean beauty movement, Packer’s Pine is seeing unprecedented success. Now, Ebove & Beyond will capitalize on this momentum by sharing the virtues of Packer’s Pine personal hygiene products with a broader audience.
Packer’s Pine prides itself in being “pure as the pines since 1869,” the year the company’s founder sold his first bar of pine tar soap. Daniel Packer had learned about the pine tree extract known as pine tar while mining in the California Gold Rush. He was inspired enough by its therapeutic properties that he launched a pine tar soap company upon his return to Mystic, Connecticut. Not only did the soap leave the skin feeling clean and fresh as a pristine forest, it was helpful for soothing eczema, dandruff, psoriasis, and more. It was also praised as a highly effective natural insect repellent and used by the Army Corps of Engineers to protect soldiers from mosquitoes, ticks, and chiggers.
As Americans push back against harmful chemicals that fill too many personal care and cosmetic products, Packer’s Pine healing soap, body wash, shampoo, and conditioner offer a regimen free of parabens, creosote, sulfates, and fragrance-related chemicals. The result are products that clean, hydrate, and soothe irritated skin just the way nature intended.
“People are tired of putting things on their skin that could potentially harm them,” said Zelken. “Our products are straight from nature. There are no hidden surprises and no toxic effects. With the help of Ebove & Beyond, we’re excited to be getting them to more people who are ready to change the way they treat their skin and body.” To learn more about Packer’s Pine products and their work with Ebove & Beyond marketing, visit www.PackersPine.com.
About Packer’s Pine
Packer’s Pine is the original maker of pine tar-based personal care products sold worldwide since 1869. They source the highest-grade pine tar and pine oil, combining them with complementary ingredients to ensure a premium product of the utmost quality and performance.