Outdoor Cap Welcomes Lisa Johnston As Head Of Sales, Mass & Mid-tier

Outdoor Cap is pleased to announce the appointment of Lisa Johnston as the Head of Sales, Mass & Mid-Tier. With a passion for outdoor adventures and a dedication to community involvement, Johnston brings a wealth of experience and leadership to the team.

Johnston brings experience in consumer goods, specializing in driving revenue growth, expanding market reach, and enhancing customer relationships through innovative strategies. Her leadership fosters innovation and accountability, positioning Outdoor Cap for continued success.

“I see Outdoor Cap Company further solidifying its position as a market leader by embracing emerging technologies, diversifying product offerings, and expanding into new markets,” said Johnston. “We will leverage data-driven insights to anticipate customer needs and preferences, allowing us to deliver personalized solutions that drive customer satisfaction and loyalty.

Johnston looks forward to collaborating with Outdoor Cap’s talented team, contributing to the company’s success, and reinforcing its commitment to excellence, positioning it for future growth and innovation.

About Outdoor Cap Company, Inc.

Outdoor Cap Company, Inc. has serviced the needs of the headwear industry for over 45 years. We service 14,000 customers across multiple channels in the Team Sports, Promotional Products, and Retail markets. With integrity, teamwork, and respect Outdoor Cap has grown into one of the largest and most respected headwear suppliers in the U.S.
We strive to offer exceptional customer service through every step of the buying process. With our extended license holdings, we can sell and distribute headwear for over 100 brands and several brands we developed specific to Outdoor Cap to better serve our customers. Our corporate office is based in Bentonville, Ark. .