Zula Essentials is a Black-owned CBD brand for women, by women. Its mission is to support women in leading a more harmonious lifestyle through the use of hemp-based CBD. Founded by Carla Joseph, a board-certified nurse practitioner with over 10 years of experience in the health and wellness industry, the company also ensures that a portion of its revenue goes to The Loveland Foundation. The Loveland Foundation is an organization that supports the mental health of Black girls and women in America.