Tubi 60

Tubi 60 is a 40%/80 proof herbal spirit, bursting with lemons, ginger, turmeric, saffron, anise, and other spices. Tubi 60’s appeal comes from its singularly unique flavor, which combines the sensual flavors of the Middle East — tangy lemons, citrus, herbs and spices local to the region – into a smooth and versatile spirit that shines osn its own, chilled and neat, mixed into a simple cocktail with tonic or soda, or used as the base spirit in a craft cocktail. A category creator in taste, looks, and versatility, the characteristics that set Tubi 60 apart from its competitors also fueled its viral fan-led success, blanketing Israel in the span of a year with little more than a T-shirt marketing budget. This same fan loyalty was also the inspiration for Tubi’s expansion into the US market.