Of Intention is a Massachusetts-based intentional and sustainable-living boutique and lifestyle brand specializing in curating eco-friendly and fair-trade products with a flair for minimalist design. Founded in 2021 by Amanda Kelley, Of Intention offers aesthetic, eco-friendly, and sustainable home decor, kitchen accessories, bath and beauty products, clothing, kid\'s toys, and more. Dedicated to giving back to the environment and community, Of Intention seeks to inspire consumers to make simple changes with large impacts for the betterment of the world. For each Of Intention product purchased, one tree is planted in partnership with Ecologi.com.