National Cellular Directory is an industry-leading people search company dedicated to delivering innovative products and services that cellular users desire. Founded in 2005, the National Cellular Directory was created to help people research and reconnect with one another by performing cell phone lookups. The company began as a 100% free people search website where a registered member could search for information on other members who also opted into the directory. Since then, the National Cellular Directory has evolved to become an information commerce search engine that provides reverse address lookup, reverse phone number lookup, and a search-by-name function for optimal transparency.