New DIY PR Website Helps Small Businesses Launch Their Own PR Campaigns

After finding success in Australia, Handle Your Own PR, a do-it-yourself PR website, has expanded its international presence and has opened a branch in the U.S. found at HandleYourOwnPR.com. Handle Your Own PR offers low-cost media lists and press release writing services and supports entrepreneurs, small business owners, and freelance PR specialists in conducting successful PR campaigns.

Marina Echavarria, a long-time U.S.-based PR Consultant and owner of Realm Media, a full-service agency in the New York City area, partnered with the founders of Handle Your Own PR in Australia to bring the company’s mission and PR tools to the U.S.

“In this economy, many companies, especially start-ups and small businesses, do not have the budget to hire an agency or consultant to launch a PR campaign,” said Marina Echavarria, U.S. partner for Handle Your Own PR. “HYOPR makes it possible for them to create the buzz and publicity they need to generate awareness and ultimately grow their business.”

Marina owns Realm Media and is also the founder of Build-A-Buzz, a free e-newsletter that offers advice and tips to a long list of followers. “I started Build-A-Buzz because I realized that there were many businesses that needed PR but just couldn’t afford to hire an agency. HYOPR fits right in with Build-A-Buzz and widens the services that we can offer to budget-minded small businesses.”

HandleYourOwnPR.com helps entrepreneurs and small business owners in a variety of ways:

• Low-Cost Media Lists: Handle Your Own PR offers downloadable media lists available for purchase. These media lists are extremely targeted so small business owners and publicists don’t have to spend a lot of time researching the right reporters and bloggers to write about them. More than 15 media lists are available to help small business owners and publicists reach parenting editors, beauty editors, top book editors, real estate writers, personal finance columnists, bridal blog writers, pet magazine editors and more!
• Press Release Writing Services: Handle Your Own PR provides straight-forward, no-nonsense press release writing services to help small businesses find their “story” and get the word out about their companies.
• Free PR Advice: Handle Your Own PR also offers free PR tips and strategies via the company’s website and comprehensive eNewsletter.

Jules Brooke, who founded Handle Your Own PR in Australia along with her partner, Simone Heydon, says that she is thrilled to cross the Pacific to bring these DIY PR tools to a broader audience.

“Our goal is to empower small business owners around the world to do their own PR. We have found that entrepreneurs simply need the right tools. Our media lists and press release writing services can help them quickly get moving with their PR campaigns and initiatives,” she says.

Media lists are available for immediate download at HandleYourOwnPR.com.

About Handle Your Own PR:

Handle Your Own PR is a do-it-yourself PR service that helps entrepreneurs and small, medium and home based businesses find success in PR. Its mission is to educate small business owners on how to do PR and do it well, as well as to provide tips and inspiration for anyone in the PR industry. Handle Your Own PR offers free PR tips, low-cost media lists, and press release writing services. For more information, visit HandleYourOwnPR.com.