A new book, WORLD WAR BRANDS: World War II and the Rise of the Modern American Brand, explores the interrelationship of World War II and American brands.
WORLD WAR BRANDS shows how the war itself was “branded,” how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are 38 vintage wartime ads and scores of stories about some of the best-known brands of the ‘40s and ‘50s. Many brands from this time have survived and thrived into the 21st Century.
“Economic growth, product proliferation and television converged in the crucible of post-war America to create the fertile soil needed for modern brands to take root and bloom,” observes author Barry Silverstein, a brand marketing veteran and author of the popular book, BOOMER BRANDS. He traces the development of the American brand from World War I through World War II and then examines brands in the context of American post-war culture, moving from the war’s end into the 1950s and 1960s. He demonstrates how the consumerism of post-war America led quite directly to the birth of breakthrough brands and modern brand marketing strategies.
This unique book takes a fresh look at the impact of World War II on America from a marketing perspective. Kirkus Reviews calls it “a convincing history about the role of World War II in developing brand consciousness among consumers in the United States.” History and brand buffs alike will be enthralled by WORLD WAR BRANDS!
WORLD WAR BRANDS: World War II and the Rise of the Modern American Brand will be published on September 2, 2021 (the anniversary of the official end of World War II). It will be available in trade paperback, eBook and audiobook formats from retail and online booksellers. For more information, visit https://www.guidewordspub.com
About GuideWords Publishing
GuideWords Publishing publishes books at the intersection of Boomers and business.
