Netvue announced the successful launch of Birdfy, the world’s first smart bird feeder camera with AI bird recognition on Amazon and netvue.com, revolutionizing the experience for 45 million US bird lovers. Birdfy is a bird feeder integrated with a smart AI camera and an easy-to-use smartphone App. Capable of recognizing over 6000 species of birds with ever-improving artificial intelligence algorithms, Birdfy notifies birdwatchers of feathery visitors to their homes with video and image clips that can be easily shared with family, friends, and bird lovers all over the world.
The Birdwatching Market
The most common birdwatching activities take place either in the backyard or outdoor. In both scenarios, the majority of bird lovers are struggling with watching birds remotely from the moment they appear and cherishing the moments with family and friends, forever. Imagine traveling all the way along the rivers and hills with heavy birdwatching equipment, and finally settling down somewhere to reach the birds. Waiting at one spot for hours, eventually seeing a bird coming. And…miss the best moment to capture the birds!
“We created Birdfy to revolutionize the global birdwatching experience,” says Allen Chen, Netvue CEO. “Birdfy is designed by bird lovers for bird lovers. We believe that there is a better solution for backyard birdwatching and we thrive to be the one.”
Birdfy Design Phase
According to Netvue, Birdfy was initially founded on Kickstarter and Indiegogo. Back in early 2020, many Netvue users showed their interest in watching and capturing birds on Netvue cameras. They started to share #BirdOnNetvue across different social media. This inspired the Netvue team to come up with the innovative solution of combining a camera and bird feeder together. This is how Birdfy Feeder Cam comes to the market.
Birdfy solves the main struggles of birdwatching, delivering live streams to bird lovers. Whenever and wherever you are, open the Netvue app and get a super clear view of the coming birds. If you are not around, the Netvue app will capture all the bird-coming moments, and send instant notifications to your phone. When you get back to your phone, you can then browse through all the history of bird-coming. Taking the social aspect into consideration, the Netvue team developed a “one-click to share” feature in the Netvue app for users to share #CaughtOnBirdfy moments instantly to any social media.
Another main struggle of bird lovers is that there are many squirrels stealing bird food. The Netvue app will notify you when squirrels come, then you can choose the sirens, white light, or even just say “Go Away” to get the squirrels away.
The Bird Lover’s Feedback
One of the reviews of Birdfy on Amazon stated that “I never knew bird watching could be so fun!” That’s what the Netvue team is committed to. They are passionate about making birdwatching a more accessible activity and inviting more and more people to participate in it.
On the Internet, there are more and more voices about Birdfy. Jenna Ezarik, a Tiktok blogger, posted Birdfy and received more than 6M views. People of different ages and backgrounds start to get connected together with one product. That is also a very interesting phenomenon to be noticed in the after-covid lifestyle.
If you are interested in learning more about Birdfy. You can visit netvue.com for further information.
About Netvue
Netvue provides smart home solutions to the global market. Starting from 2010, it has developed many smart home devices including both indoor and outdoor solutions. Birdfy is the latest innovation project that is designed to revolutionize global birdwatching experiences.
