myCircle to offer the ‘Starbucks mobile ordering experience’

The media has been buzzing recently with the success of Starbucks’ Mobile Order and Pay app. The app, which enables customers to place and pay for their order before picking it up boasts an average of 9 million transactions every week and has been widely recognized for delivering one of the most effective omni-channel experiences. Seamlessly blending on and offline channels, it delivers a superior customer experience whilst at the same time significantly increasing revenue. With restaurant giants like Taco Bell, Pizza Hut and Chipotle already doing the same and many more eager to follow in their footsteps, it’s clear that the relationship between merchants and consumers is moving into brand new and very exciting territory.

But where does that leave small and mid-market restaurants who don’t have the budget or the resources to develop their own, world class omni-channel experience? Luckily for them, software development company myCircle has already brought to market an integrated point-of-sale system and mobile ordering app. The technology is fully customizable to the needs of individual businesses and is suitable for both single and multi-site locations.  The mobile app boasts the usual pre-order and pay options as well as a unique social functionality which enables users to share special offers with their circle of friends (hence the name myCircle) directly through the app, taking the consumer experience to a whole new level.

The real magic however, lies in myCircle’s socially-integrated point-of-sale system. The iPad based PoS incorporates a powerful reporting platform which provides valuable consumer insight. Armed with this in-depth consumer knowledge, tailored promotions and loyalty rewards can be created and pushed out to targeted mobile app users to deliver a truly personalised customer experience. The PoS system also connects directly into Facebook, Twitter and Foursquare, enabling businesses to post real-time updates and last minute special offers – further helping to unite the online and offline channel experience.

“We’re really excited to be at the forefront of the omni-channel revolution” said Maggie Sanchez, CEO of myCircle Enterprises. “Our technology will enable cafes, bars and restaurants of all sizes to deliver a seamless customer journey with a truly personalized touch. It’s a game changing opportunity for merchants and an even bigger win for the consumer.”

myCircle’s unique point of sale technology is available to trial for free through their website at www.mycircleinc.com.

About myCircle Enterprises

myCircle is revolutionising merchant and consumer experiences. myCircle is a POS Consumer Engagement Retail Platform and Data company. Built as a cloud-based SaaS enterprise scale system, and delivered through applications for mobile smart devices–tablets and computers for the retail & hospitality industries and smartphones for consumers—myCircle is reimagining a more valuable buying and selling experience for both consumers and retailers.

myCircle was founded in 2012 by three seasoned, senior executives with extensive start-up and international experience in leading global organisations such as Microsoft, Starbucks, WPP, Vodafone, Chorion, Powa Technologies and IMI Mobile.