Movement Climbing, Yoga and Fitness Partners with Access Fund to Promote Responsible Climbing Practices
Industry: Advertising & Marketing
Movement and Access Fund join forces to conserve outdoor spaces and work promote responsible climbing habits and sustainability within the climbing community
Denver, CO (PRUnderground) June 5th, 2024
Movement Climbing, Yoga and Fitness, the nation’s largest climbing gym operator, is thrilled to announce its partnership with Access Fund, the national advocacy organization that leads and inspires the climbing community toward sustainable access and conservation of the climbing environment, as a part of their Move with Purpose program. This collaboration aims to promote environmental stewardship and responsible climbing practices within the climbing community.
“I am beyond delighted to announce a new partnership between Movement Climbing, Yoga, and Fitness and Access Fund,” said Heather Thorne, Executive Director of Access Fund. “Throughout the coming year, we will work together to connect with climbers everywhere and help them have access to the tools, resources, and education they need to become the next generation of outdoor climbing advocates.
As the first step of the partnership, Movement will be featured as the matching donor for Access Fund’s June match campaign. Running from June 3-14, this digital campaign will champion Movement as a leader in this space and will be marketed to climbers across the country, inviting them to join Movement in making a meaningful donation to help advance Access Fund’s work to mentor climbers about responsible outdoor ethics. As one of the largest gym communities in the country, I admire Movement’s focus on climbing access and conservation both in the gym space and beyond, and am grateful for their support and partnership in the year to come.”
With the recent launch of the Move with Purpose program, Movement seeks to reduce barriers of access to those who haven’t been able to experience the transformative effects of climbing, and to preserve the spaces in which the community recreates. Through this partnership with Access Fund, Movement hopes to further their mission of creating a positive impact on both individuals and the environment.
“Having experienced Access Fund’s impact at my local crags, I firmly believe we must protect the places we love,” said Stephanie Ko, Movement COO and an avid climber of 25 years. “This partnership with Access Fund is a natural extension of Movement’s commitment to sustainability and responsible climbing. Together, we’ll inspire our community to be environmental stewards, ensuring these beautiful areas are preserved for future generations.”
This partnership between Movement and Access Fund is a testament to the growing awareness and importance of environmental protection in the climbing community. Together, they hope to make a positive impact and preserve the beauty of our natural climbing areas. For more information on the Move with Purpose program and how to get involved, visit Movement’s Move with Purpose website.
About Movement
Movement is the largest nationwide community of indoor climbing gyms. Every Movement
facility is committed to growing the climbing community through a shared vision to empower
personal transformation. Movement gyms feature bouldering, top-roping, and lead climbing, as
well as amenities like yoga studios, functional fitness, cardio zones, and climbing gear shops.
Each facility caters to participants of all abilities – from competitive athletes to weekend
adventurers and families. Learn more at www.movementgyms.com