Maui Jim Introduces Most Advanced Lens To Date: MauiBrilliant™

Sunglass lens materials often force consumers to accept some level of compromise. Standard glass lenses can offer high levels of clarity and scratch resistance, but at the expense of weight and impact resistance. Traditional polycarbonate lenses are lightweight and impact-resistant, but have low levels of clarity and poor scratch resistance. And for those who require prescription lenses, the choices become even more limited.

Now Maui Jim, Inc.^®, the company known for optically correct, distortion-free lenses that feature patented lens treatments and rare-earth elements, is introducing a revolutionary lens technology that requires no compromise. Using a proprietary lens material, the all-new MauiBrilliantÔ lens offers optics nearly as clear as glass (and almost double the clarity of traditional polycarbonate lenses), while still offering Maui Jim’s acclaimed PolarizedPlus2^® technology. That means they also eliminate glare, manage 95% of HEV and block 100% of harmful UV while boosting color to unmatched levels.

Maui Jim is also planning to make the revolutionary material available in prescription later this summer so that consumers with a need for corrective lenses no longer have to compromise on their lens material either.

Besides offering superior clarity and color enhancement, MauiBrilliant is also the lightest lens material ever produced by Maui Jim, nearly one-third the weight of standard glass. Combine all of this with ultra-high levels of impact and scratch resistance and MauiBrilliant is Maui Jim’s most advanced lens material to date. In fact, MauiBrilliant is the lightest, highest-clarity prescription-ready lens available anywhere.

And with features like lightweight and durable grilamid or titanium frames, hypoallergenic rubber nose pads and temple tips, plus a variety of lens colors for different light conditions, all Maui Jim Sunglasses offer both supreme comfort and versatility. Again, no need to compromise.

MauiBrilliant lenses will initially be available in three new rimless styles:

Kumu: Available in Metallic Gloss Copper with HCL^® Bronze lens, Blue with Neutral Grey lens, Gunmetal in Maui HTÔ and Gloss Black with Maui Rose^® lens.  $299 (RX availability in August 2016.)

Alaka’i: Available in Metallic Gloss Copper with HCL Bronze lens, Blue with Neutral Grey lens, Gunmetal in Maui HT and Gloss Black with Maui Rose lens.  $299 (RX availability in August 2016.)

Kupuna: Available in Metallic Gloss Copper with HCL Bronze lens, Blue with Neutral Grey lens, Gunmetal in Maui HT and Gloss Black with Maui Rose lens.  $299 (RX availability in August 2016.)

About Maui Jim:

Maui Jim sunglasses were born on the beaches of Maui and designed to protect eyes from the harsh rays of the island sun. Today, Maui Jim is recognized for unparalleled “ Aloha Spirit” and customer service as well as patented PolarizedPlus2® lens technology, which blocks 100% of UV rays and eliminates glare while enhancing color, definition and depth perception.  Maui Jim sunglasses have earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin.  For more information, visit MauiJim.com or on Facebook, Twitter or Instagram at @OfficialMauiJim.