Since 2004, the Official NASCAR Members Club has been growing their buyers and members database. Now at over 3.1 million race car fans, this file is an ample database rich with information available for rental for postal, telemarketing and email campaigns. Macromark, Inc. will be handling their list management and interactive programs promoting them in the most lucrative way possible.
The list managers at Macromark are second to none in their expertise, and will get the most out of the wealth of data that the Official NASCAR Member Club will provide. The depth of acquired information on the Official NASCAR Members Club database is astounding, allowing mailers to target their demographic with pinpoint precision.
Two lists will be offered through Macromark: Official NASCAR Members Club Active and Former and Official NASCAR Membership Database. The members on these files have paid $84 for a membership in the officially licensed NASCAR fan club. This membership entitles them to many benefits based on the information that they have provided to the Official NASCAR Members Club. A membership kit, quarterly magazine, e-mail updates, special website access and discounts on merchandise have all been made available to these consumers in return for their membership fee.
Even though the NASCAR audience is thought of as primarily male, this database is approximately 40% female! Almost anything that a seller would want to know about a potential buyer is selectable, increasing the ability to put their product in the hands of a truly qualified consumer including: RV owners, presence of children, age, income, home value, favorite driver and more. Predictive modeling and e-Newsletter opportunities are also available.
If you are looking to reach the responsive race car fan market, contact Macromark today!
For information on Postal and Telemarketing campaigns contact Dave Boyd at daveb@macromark.com, or call him at 1-845-230-6327.
For information on Email, Enewsletter or Predictive Modeling contact Tracy Donohue at tracyd@macromark.com, or call her at 1-845-230-6379.
For information on Macromark, Inc. go to www.macromark.com, or call their main number: 1-845-230-6300.
