Kickback Combats Stress for Young Professionals with New CBD-Infused Ground Coffee
Industry: Food & Drink
As fall wears on and work picks up pace, Kickback has launched two new blends of CBD-infused ground coffee, the O.G. Cali Rise and the O.G. Cali Daze, for consumers to brew in the comfort of their home or workspace.
Los Angeles, CA (PRUnderground) October 26th, 2018
Kickback, a Los Angeles-based CBD beverage company, was founded with the mission to help young professionals take on the stress of their everyday lives with CBD-infused beverages. As fall wears on and work picks up pace, Kickback has launched two new blends of CBD-infused ground coffee, the O.G. Cali Rise and the O.G. Cali Daze, for consumers to brew in the comfort of their home or workspace.
“We know that young workers feel a pressure to overperform,” said Pierre Real, founder and CEO of Kickback. “We know what that kind of stress feels like ourselves. Our CBD-infused ground coffee decreases the anxiety caffeine often causes and still wakes you up and keeps you alert. Our new ground coffee improves upon that by being easy to make and so flavorful. It’s perfect for young professionals.”
The O.G. Cali Rise is a medium roast coffee that is smooth and mild, low in acidity, with cedar, butter, and nutty undertones and a floral aroma. The arabica coffee beans in Cali Rise come specifically from Chiapas, Mexico, and each bag has 90 MG of active CBD. OG Cali Daze is a low acidity dark roast made with single origin arabica coffee beans from Oaxaca, Mexico. It has undertones of brown sugar, nut and cocoa, as well as citrus and spice fragrance notes. The Cali Daze has more of a relaxing effect at 120 MG of active CBD per bag.
Kickback’s star ingredient is the hemp extract they infuse into all of their beverages. Cannabidiol (CBD) is a constituent of the cannabis plant that does not contain the psychoactive properties of THC. Caffeine is a stimulant that is used to keep people alert. Mixing CBD with caffeine helps young professionals be awake for the day while coping with stress in a healthy and productive manner.
O.G. Cali Rise and O.G. Cali Daze contain high quality “nano-CBD,” a form of CBD that has a high absorption rate. For example, 1 mg of nano CBD has the same potency and feel of 5-10 mg of regular CBD oil or CBD Isolate. Nano CBD achieves maximum benefits with less.
Real is excited to add the new ground coffee products to Kickback’s lineup of popular CBD beverages. “The benefits of CBD-infused coffee speak for themselves,” said Real. “The taste of Cali Rise and Cali Daze are incredible, as well. The coffee beans are single origin, ensuring a unique and consistent flavor.”
Additionally, the beans are shade grown. This helps the beans mature slower, so the natural sugars are able to increase for an enhanced flavor. Shade grown coffee requires no chemical fertilizers, pesticides, or herbicides.
O.G. Cali Rise and O.G. Cali Daze are available in over 100 locations nationwide. Kickback’s website has a store locator page for visitors to find their coffee and cold brew at nearby locations, including markets such as Erewhon, numerous cafes including Real Food Daily, and sports clubs, athletic centers and gyms like Equinox. For consumers who prefer the convenience of delivery, the CBD-infused coffee and tea can be purchased through their website.
