– Program To Position IAC As Go-To Source For Media & Consumers –
The Intimate Apparel Council (IAC), a division of the American Apparel & Footwear Association (AAFA), today announced that it will launch a public relations program that will be handled by marketing and public relations agency, The Bromley Group (TBG) (www.bromley-group.com), a firm that specializes in apparel, footwear, retail, PR and events. TBG, the agency that previously created Lingerie Week for the IAC, will develop additional media exposure for IAC members as well as the intimate apparel category and will execute a highly proactive campaign to drive consumer excitement for buying lingerie.
TBG has launched a website for the IAC (www.intimateapparelcouncil.org) which will be a useful tool for industry insiders, media and consumers alike to find data on the industry, including: the latest trends, promotions, events, news and member information.
Debby Long Gedney, chairman of the IAC, states, “We are very excited about the launch of our new website. We want to show the public that the IAC is the fashion authority and resource for the industry.”
Currently the IAC members represent many of the industry’s top brands in shapewear, foundations, loungewear, sleepwear and daywear. To see a complete list of IAC members, please go to www.intimateapparelcouncil.org.
About Intimate Apparel Council
The Intimate Apparel Council (IAC), a division of the AAFA, stimulates the growth of the intimate apparel business by creating a forum to actively identify, address and act on matters of interest to the intimate apparel industry. The council cooperates with consultants and others in gathering information of special concern to intimate apparel design houses and engages in public relations programs for the benefit of the consumer, the retailer, the manufacturer, and design house. For more information visit www.intimateapparelcouncil.org.
About The Bromley Group
The Bromley Group (TBG) is a leading, independent public relations agency that specializes in creating and executing comprehensive marketing, public relations, celebrity seeding and special events programs for a wide variety of companies and associations. TBG’s programs create stronger identities, increased sales and solid market positioning for its clients. Some of the
agency’s noted campaigns include: UGG Australia, Frye Boots, AAFA American Image Awards, Elle Macpherson Intimates, Dupont Teflon, Lingerie Week, among others.
