With at least six out of ten adult deaths (61%) attributable to cardiovascular disease, CVD is the leading killer of adults in the U.S. More than 184 million people are expected to have some type of CVD by 2050, according to recent projections from the American Heart Association. That is why the Association launched a new, lifesaving public awareness campaign in Colorado to help residents reduce their risk for heart disease and stroke. Sponsored by Intermountain Health, the proud local Live Fierce. Reduce Your Risk. sponsor, Colorado’s “Cherish Your Heartbeat” campaign will encourage everyone to take control of their heart health by learning their key health numbers and working with a health care professional to create a treatment plan.
The Live Fierce. Reduce Your Risk. “Cherish Your Heartbeat” campaign launched on Feb. 7, 2025, at Heart Health Fairs at Intermountain Health Saint Joseph Hospital in Denver and St. Mary’s Regional Hospital in Grand Junction on National Wear Red Day. These free community events featured heart health education and hands-only CPR, cardiac rehabilitation information, and blood pressure checks.
As part of the Live Fierce. Reduce Your Risk sponsorship with Intermountain Health, the “Cherish Your Heartbeat” campaign will feature a year-round educational initiative focused on chronic disease prevention, a community conversation with Intermountain Health doctors, blood pressure awareness activities at Heart Walk, and a community CPR and AED readiness campaign.
“Knowledge is power, particularly when it comes to your health. If you know your risk for heart attack or stroke, you can take steps to reduce your risk,” said Ruchika Husa, MD, Intermountain Health cardiologist. “Start today by working with your health care team to understand your risk of developing cardiovascular disease and create a treatment plan that works for you.”
According to the Centers for Disease Control and Prevention (CDC), heart disease remains the leading cause of death among American adults, yet many risk factors can be prevented and treated. Health care professionals can test for risk factors like cholesterol, blood pressure and blood sugar, and help patients control or manage their risk for heart disease and stroke. Medication management and health screenings are effective tools in addressing cardiovascular disease risks, alongside establishing and maintaining healthy habits like a balanced diet, regular physical activity and reducing stress.
About the American Heart Association
The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for a century. During 2024 – our Centennial year – we celebrate our rich 100-year history and accomplishments. As we forge ahead into our second century of bold discovery and impact our vision is to advance health and hope for everyone, everywhere. Connect with us on heart.org, Facebook, X or by calling 1-800-AHA-USA1.
About Intermountain Health
Headquartered in Utah with locations in six states and additional operations across the western U.S., Intermountain Health is a not-for-profit system of 34 hospitals, approximately 400 clinics, medical groups with some 4,600 employed physicians and advanced care providers, a health plans division called Select Health with more than one million members, and other health services. Helping people live the healthiest lives possible, Intermountain is committed to improving community health and is widely recognized as a leader in transforming healthcare by using evidence-based best practices to consistently deliver high-quality outcomes at sustainable costs. For up-to-date information and announcements, please see the Intermountain Health newsroom at https://intermountainhealthcare.org/news.
