VIPRE Security Group, an award-winning cybersecurity, privacy, and data protection business, for the first time is named a Major Player in the IDC MarketScape: Worldwide Modern Endpoint Security for Small Businesses 2024 Vendor Assessment (Doc # US50521424, March 2024).
Improves security outcomes, lessens human-dependent decisioning
The report notes, “Squarely focused on small and midsize businesses and VARs that service these businesses, VIPRE Security is actively enhancing its EPP capabilities, expanding into EDR and MDR, and broadening its sales channel relationships. Whether its technology is developed internally or licensed from third parties, VIPRE consistently strives to improve security outcomes while lessening human-dependent decisioning.”
“Over the last two years, VIPRE’s execution of its strategy for both product development and the channel is commendable,” commented Michael Suby, Security & Trust, Research VP at IDC. “The company’s systematic transition of its portfolio to its cloud platform, as well as its MDR service prepackaged for managed services providers will allow VIPRE to strengthen and grow its business in this market segment.”
Using a rigorous scoring methodology based on both qualitative and quantitative criteria, the IDC MarketScape evaluates security vendors’ endpoint protection, detection, and response capabilities, for the small business segment of the market.
“The bad actors are targeting smaller organizations with the same intent, intensity, and technological sophistication with which they target larger enterprises,” said Usman Choudhary, General Manager, VIPRE Security. “We are evolving our solutions portfolio to enable smaller organizations to protect themselves reliably, cost-effectively, and in a manner that cybersecurity doesn’t distract them from their core business focus. Our solution set provides layers of safeguards through a wide range of offerings – from email and endpoint security to threat intelligence and security awareness training. Equally, as a ‘channel-first’ company, we are actively engaging our partner community in delivering best practice-led, scalable solutions to small and growing businesses.”
Strengthens security posture, poised to appeal to MSPs
The IDC MarketScape report states, “VIPRE is a solid consideration for small businesses seeking to graduate from simple antivirus products to a broader solution set that combines the means to strengthen the security posture of end-user devices and the security consciousness of end-users with multiple, automated protection engines. With the positive demonstration of its EDR and MDR offerings in the future, VIPRE will be poised to elevate its appeal to a wider market addressed by MSPs.”
Today, VIPRE provides MSPs with purpose-built solutions, enablement programs, and support to help solution providers easily, efficiently and profitably deliver IT security services to their clients.
“VIPRE continues to thoughtfully develop solutions that specifically address the needs of the small business segment,” said Vivek Shah, CEO of Ziff Davis.
Focus on prevention
“We are delighted with our positioning,” said Choudhary. “We believe the IDC MarketScape has acknowledged our history in the endpoint security solutions space, and recognized our strategic focus on prevention and positive security outcomes that strongly underlie our product development efforts for the small business market segment.”
About IDC MarketScape
The IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
About VIPRE Security Group
VIPRE Security Group, part of Ziff Davis, Inc., is a leading provider of internet security solutions purpose-built to protect businesses, solution providers, and home users from costly and malicious cyber threats. With more than 25 years of industry expertise, VIPRE is one of the world’s largest threat intelligence clouds, delivering exceptional protection against today’s most aggressive online threats. Its award-winning software portfolio includes next-generation antivirus endpoint cloud solutions, advanced email security products, along with threat intelligence for real-time malware analysis, and security awareness training for compliance and risk management. VIPRE solutions deliver easy-to-use, comprehensive layered defense through cloud-based and server security, with mobile interfaces that enable instant threat response.
The group operates under various brands, including VIPRE®, StrongVPN®, IPVanish®, Inspired eLearning®, Livedrive®, and SugarSync®. www.VIPRE.com
