Hardbacon and $HMONEY Partner To Address The Gender Finance Gap And Empower Women

Hardbacon, a personal finance application used by more than 30,000 Canadians, is excited to announce a new partnership with $HMONEY to address the gender finance gap and empower women.

$HMONEY is a Canadian podcast and brand by Anastasia Barbuzzi designed to make financial literacy approachable, attainable and fun to talk about for millennial women. As part of the partnership, Hardbacon will sponsor and contribute to meaningful content that encourages women to take control of their personal finances and to invest, and grow their personal wealth. The multi-channel content initiative kicks off ahead of the new year, right on time to educate women on the most effective ways to manage their personal finances for 2022.

This November, the tailored content will span the Hardbacon blog where $HMONEY founder and host Anastasia will pen insightful articles on how women can improve their financial literacy this holiday season and reasons why women should start investing, among other topics. The partnership also includes the $HMONEY podcast, where Hardbacon has sponsored several episodes until the end of the year featuring the likes of author and speaker Mackey McNeill, as well as the founder of Getonly.ca, Kat Plouffe.

“We are excited to partner with $HMONEY to address the gender finance gap and empower women with content, “ said Hardbacon CEO, Julien Brault. “We push out tons of effective and meaningful content daily, and we’re committed to using media to support our mission to help all Canadians make better financial decisions.”

“I’m thrilled that Hardbacon has a shared mission to encourage women to take control of their finances and wealth,” said Anastasia. “Money is still an unbelievably taboo topic for women to discuss freely, but we’re changing that one piece of content at a time.”

The partnership is now live on the Hardbacon blog. The latest podcast episode of $HMONEY can be listened to at Shmoney.club/listen-blog.

About Hardbacon

Hardbacon is committed to helping Canadians make better financial decisions through its innovative fintech app, financial calculators, personal finance guides, and financial product comparison tools. Reaching more than 3 million Canadians on an annual basis through its app and website, Hardbacon has helped millions of users pick credit cards, bank accounts car insurance, and personal loans since its foundation in 2017.