Happy Birthday Revo! Iconic Sunglass Brand Celebrates Its 39th Birthday with Release of Limited-Edition Sunglasses and Visit from Van Leeuwen Ice Cream Truck

Revo, the premium performance eyewear company known for its high-quality sunglasses and timeless designs, is thrilled to celebrate its 39th birthday on Thursday, July 25th. To mark this milestone, Revo is launching two limited-edition sunglasses, the Grand Sixties LTD and Relay LTD, alongside a series of both online and in-store exciting promotions and events.

Introducing Grand Sixties LTD: A Tribute to the 80’s

Experience a blast from the past with the Grand Sixties LTD, a meticulously crafted remake of Revo’s iconic best-selling 80’s style, most famously seen on Bears legend Jim McMahon on the cover of Sports Illustrated.

Priced at $449, the Grand Sixties LTD sunglasses are an exact replica of the original, blending classic aesthetics with modern enhancements. Featuring spring hinges for maximum comfort and durability, these sunglasses ensure a perfect fit every time.

The first 100 pairs sold will come with a Jim McMahon-signed Sports Illustrated cover, making this a must-have collector’s item.

Introducing Relay LTD: A Modern Classic

The Relay LTD, priced at $399, celebrates nearly four decades of innovation and style with a fusion of timeless design and cutting-edge technology. Featuring the best-selling shape of the classic Relay, the LTD version stands out with its premium titanium construction, 24k gold plating, and advanced gradient lens technology.

This exclusive release includes 150 individually-numbered pieces available in each color, introducing two new gradient lenses with Revo’s renowned technology.  Each pair comes in a custom black leather case, adorned with a gold Revo logo, providing stylish protection for your eyewear.

Relay LTD offers two new lens options

Gray-Peach Lens Experience true color definition with a fashion-forward twist. The Gray-Peach lens combines the natural clarity of gray with a blended peach hue, delivering vibrant visuals with a fashion-forward two-tone lens. Specifically developed for the Relay LTD sunglasses, this lens is perfect for those seeking both style and performance.

Gray-Lavender Lens Step into a world of enhanced color and style with the Gray-Lavender lens. This unique lens merges the authentic color definition of gray with a subtle lavender tint, creating a chic two-tone effect. Designed exclusively for the Relay LTD collection, this lens offers a perfect balance of fashion-forward aesthetics and high-performance clarity.

In 2019, the Moonwalker, a Limited Edition style, fetched a record price of $1,650.

Special Celebratory Events and Promotions

To celebrate its 39th birthday, Revo is hosting a special event at its Soho store in Manhattan on July 25th. Both limited edition sunglasses will be available for sale on-site, and guests can enjoy a visit from the Van Leeuwen ice cream truck and enjoy complimentary ice cream from 3-5 pm served in custom Revo cups.

In addition, Revo is offering exclusive promotions, including 39% off or BOGO (Buy One, Get One Free) offers. Shoppers will also have the unique opportunity to shop with Revo CEO Cliff Robinson, who will act as their personal shopper for an hour, or with Revo Brand Ambassador, celebrity angler Darcie “Darcizzle” Arahill.

A Message from Revo CEO Cliff Robinson

“As a kid in high school and college in the 80s and 90s, I fell in love with Revo.  To now be able to steward this brand and celebrate its 39th birthday is a true honor.  This milestone is a testament to our longstanding commitment to quality and innovation. Our customers continue to support us because they appreciate the craftsmanship and advanced technology that goes into every pair of Revo sunglasses,” said Cliff Robinson, CEO of Revo. “We’re excited to celebrate with our loyal fans and introduce these limited-edition styles that honor our legacy while looking towards a bright future.”

For the latest information on these special birthday events and promotions, visit www.revo.com.

About Revo

Founded in 1985, Revo quickly became a global performance eyewear brand known as the leader in polarized lens technology. Revo sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. Now, more than 35 years later, Revo continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized eyewear in the world.  

For more information, visit www.revo.com.