Franchise Gator Recognized As Top Franchise Portal for 5th Consecutive Quarter

Franchise Gator today announced it has been named the Top Franchise Lead Generation Portal in the FranchiseBenchmark Industry Insight report for January – March 2015, marking the fifth consecutive quarter the website has been ranked in the number one position, including all of 2014.

Franchise Gator attributes its success to the company’s ongoing efforts to drive traffic, enhance lead quality, and provide valuable and relevant content. The franchise portal is widely known as the most visited site on the web for prospective franchisees.

“Not only do we generate the most leads for our clients, we hear that our leads get further along in the sales process and convert at a higher rate than our competitor’s,” said Eric Bell, General Manager of Franchise Gator. “We are committed to working closely with franchisors and staying ahead of industry trends so that we can continue to be the number one quality lead source for our customers.”

Franchise Gator provides pay-per-performance marketing services for hundreds of franchises and business opportunities, all found at www.franchisegator.com.  The site is designed so that users can easily sort listings by industry, investment, and geography. In addition, the portal goes beyond lead generation to educate both franchisors and prospective franchisees via webinars and training sessions, as well as by providing a wealth of industry information and articles on its website.

“What I’m most excited about are the opportunities I see for us to make strides and deliver even stronger results for our customers than we already do. That’s what drives us,” adds Bell. “We are extremely proud to have remained at the top of the FranchiseBenchmark report for the fifth time in a row.”

The FranchiseBenchmark™ Industry Insight report recognizes the Top 20 Franchise Portals on a quarterly basis using aggregate data from Naranga, LLC, formerly eMaximation LLC, a sales and marketing technology solution which supports franchise development efforts. The data includes total lead flow, client usage, financial qualifications, email click-through rates, online franchise application rates, unsubscribe rates, expansion, and retention. The current report can be found at www.franchisebenchmark.com.

About Franchise Gator

Franchise Gator is a unit of Dominion Enterprises’ Franchise Ventures division, the leading demand generation platform for franchise growth. Launched in 2002, Franchise Gator has offered information on thousands of business and franchise opportunities available in more than 100 categories. Franchise Gator provides franchises with a performance-based model for franchise marketing. For more information, please visit www.GrowWithGator.com.