The Franchise Benchmark Report has named Franchise Gator as the top online franchise directory for the 1st Quarter of 2019. This marks the 2nd report in a row that Franchise Gator has held the #1 spot, and the 5th time in the past 7 reports.
Franchise Gator provides franchisors with a quality, cost-effective mode of franchise marketing. The site is largely considered the leading destination for those seeking to invest in a franchise or business opportunity, offering advertisers unmatched exposure.
“Its very exciting to continually be recognized as a leader in our industry,” said Eric Bell, General Manager at Franchise Gator. “We are proud of the work we do, and of the role we play in helping our customers find new franchisees and grow.”
Bell notes several reasons for the strong performance. “Driving the right traffic is paramount, and we have a very strong marketing division here. Innovative features also play a part, specifically two items we have heavily integrated into our services. The Gator Dashboard helps prospective franchisees get more indepth in their research, and allows our customers to track their progress. The Gator Tracks program assists in monitoring the amount of traffic Franchise Gator is responsible for sending directly to our customer’s websites. That traffic has become more and more valuable over the years, and therfore more important than ever to track.”
Franchise Benchmark aggregates data from hundreds of brands to show key trends in the franchise industry. The data includes total lead flow, client usage, financial qualifications, email click-through rates, online franchise application rates, unsubscribe rates, expansion, and retention. The Q4 2015 report provides a list of the Top Franchise Advertising Portals in addition to other metrics useful in measuring prospect interest. The current report can be found at www.franchisebenchmark.com.
About Franchise Gator
Franchise Gator is a unit of Dominion Enterprises’ Franchise Ventures division, the leading demand generation platform for franchise growth. Launched in 2002, Franchise Gator has offered information on thousands of business and franchise opportunities available in more than 100 categories. Franchise Gator provides franchises with a performance-based model for franchise marketing. For more information, please visit www.GrowWithGator.com.
