Ecommerce analytics pioneers Nathan Rigby & Mike Karlsven, launch platform to help Walmart sellers

Founders of One Click Retail, Nathan Rigby and Mike Karlsven started Analytic Index in October of 2020 to create a new type of e-commerce business intelligence solution that would provide the essential data and recommendations that brand manufacturers need to gain sustained market share in their categories. Unlike competitors that require custom catalogs and retailer platform integration, Analytic Index uses proprietary data collection and dynamic catalog technologies to access data intelligence with zero setup requirements, offering customers holistic insights into their brand and those of competitors from day one.

“The platform we have built is unlike any other on the market,” said Mike Karlsven, co-founder and head of Product. “Its scalability is basically unlimited and the technology enables us to create similar analytics for any e-commerce website at light speed. By the end of 2021, we will be providing analytics for more than 30 of the largest e-commerce websites including all global Amazon sites, Walmart.com, Target.com, Chewy.com, HomeDepot.com, and many others.” 

Recently Walmart has launched several programs to promote and grow their e-commerce business within an omnichannel marketing approach. Walmart’s position as the world’s largest retailer and the USA’s dominant grocer combined with investments in TikTok and partnerships with FedEx shows the aggressive priority digital commerce represents.

“We see a huge opportunity to provide actionable sales, search, and shelf intelligence to brand manufacturers that will drive long-term success on Walmart.com”, said Nathan Rigby, co-founder of Analytic Index. “Even though Walmart is the number two e-commerce player in the United States, there are limited options for reliable category and competitive insights into Walmart’s e-commerce data. Our experience at OCR cracking the code for Amazon data has allowed us to do the same for Walmart and the 30+ additional sites we’ll roll out this next year.”

Analytic Index is collaborating with forward-thinking brand manufacturers and agencies for this beta program and plans for an official product launch early in the first quarter of 2021.

If you are interested in joining the beta program, you can apply at www.analyticindex.com/beta-program

About Analytic Index

Analytic Index helps brands and agencies drive profitable retail e-commerce growth with a proven system that vastly improves organic and sponsored search performance. Proprietary next-generation analytics and expert retail-media consultation provides the foundation for the company’s AI Accelerator, the system that helps brands discover and prioritize growth opportunities, create strategic plans to optimize listings and campaigns and measure the efficacy of optimizations. Analytic Index’s solutions span all major online retailers, offer holistic competitive data, and provide immediate value.