Increased consumer interest in swimming, sun bathing, water skiing, surfing, water polo, and other waters sports to boost the demand for beachwear among kids. QY Research has recently published a report titled “Global Beachwear for Kids Market Research Report 2020”. According to the report, the global beachwear for kids market will be worth US$570 mn in 2020 and reach US$747 mn by the end of 2026, surging at a CAGR of 4.6% between 2021 and 2026.
Trending Sports Activities to Boost Demand for Swimwear for Kids
Economic development and technological advancements have led to innovations of numerous water sports across the world. Rising influence of internet has also led to water sports being very popular among young kids. Therefore, demand for beachwear for kids is witnessing a surge. Beachwear is designed keeping in mind speed while swimming, anatomical support, higher performance level, and protection from contamination for consumers while engaging in water sports. Increasing interest and investments in water sports such as aqua spinning, aqua aerobics, supping, sup yoga, and many more are bolstering the demand for swimwear.
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The demand is wide owing to the variety of leisure and serious sports played around the world. Therefore, the players in the market are crossing over technology with fashion in manufacturing highly competitive beachwear for kids. UV protection, moisture management, multi-functionality, and chlorine resistance are some of the features that are likely to attract the consumers more for the product.
Comfort of Shopping at Home to Trigger Online Shopping Segment
The online segment is expected to rise in demand owing to rise in internet consumption. Customers have the convenience of sitting at home, picking clothes at better prices by comparing, having more options to choose from, and avoiding crowd.
Accessibility to Innovative Products to Augment Sales in North America
North America is expected to lead the global market during the forecast period as this region has better facilities and innovative product introduction. This region has increased participation rate in fitness and water sports among other regions due to posh holiday destinations.
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As sustainable fashion is rising in popularity, key player are engaging in innovating their products by incorporating advanced technology to improve the performance and durability of the fabric.
The key players operating in the global beachwear for kids market are Banana Moon, Sunuva, Monsoon, Next, Nike, Roxy, Macy’s, M&S, Sundek, and Speedo.
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