Donniece Gooden Discusses How Black Women Can Overcome Obstacles to Entrepreneurship
Industry: General
Entrepreneurship often requires an indomitable spirit, which may seem even more daunting for women. Women in general face obstacles, but there are extra challenges black women face given the historical marginalization they've experienced. It is never wise to pity one’s self and play a victim. Although black women have a unique struggle, it must be remembered that every one faces adversity and most are concerned with their own survival. This article will not focus on the obstacles, but on how to overcome obstacles.
Washington, D.C. (PRUnderground) January 15th, 2024
How Black Women Can Overcome Obstacles to Entrepreneurship
Entrepreneurship often requires an indomitable spirit, which may seem even more daunting for women. Women in general face obstacles, but there are extra challenges black women face given the historical marginalization they’ve experienced. It is never wise to pity one’s self and play a victim. Although black women have a unique struggle, it must be remembered that every one faces adversity and most are concerned with their own survival. Donniece Gooden has been self employed for at least 7 years. In this article she will focus on what she has learned. She states, “This article will not focus on the obstacles, but on how to overcome obstacles.” There are various ways that black female entrepreneurs can overcome these obstacles:
1. Networking: Building relationships with like-minded people can open many doors. Engaging with women’s entrepreneurial organizations, or minority business groups could be beneficial. Also, don’t limit yourself to organizations that only target women or minorities. Believe it or not white male allies do exist. Not everyone is racist. Developing networks with those who aren’t part of your own identity group is equally important.
2. Seeking mentorship: Having a mentor who is experienced in your field can offer guidance and support through your entrepreneurial journey. Mentors can provide resources, wisdom, and connections.
3. Learning and leveraging resources: Educate yourself about entrepreneurship and relevant industries. This could include understanding how to structure a business plan, or how to apply for loans. Make the best use of business resources, including online tools, publications, business grants for black women, etc.
4. Embracing unique identities: By valuing and embracing their identity, black female entrepreneurs can find innovative ideas to build businesses around their unique experiences.
5. Advocating: Engaging with policy makers and becoming a voice for issues around business can be influential in breaking barriers. By sharing experiences and speaking out about the challenges they face, black female entrepreneurs can be part of advocating for policy changes that benefit them.
6. Persistence: Success won’t always come easy, and persistence will be key. Even in the face of difficulties and rejection, the key is to keep trying, learning and adapting.
7. Self-Care: Stress is inevitable in the business world. By incorporating self-care routines, it becomes easier to handle stress and remain focused on business goals.
8. Developing confidence: Imposter syndrome can often undermine women’s success. Building confidence, through self-awareness, accomplishment, and positive reinforcement, can be instrumental in surmounting this obstacle.
9. Join business incubators or accelerators: These are designed to foster and support entrepreneurial growth. They provide mentoring, educational opportunities, and access to investors.
10. Leverage social media and online platforms: The digital space has revolutionized entrepreneurship by allowing businesses to reach global audiences. By mastering digital marketing strategies, entrepreneurs can make their products or services known to wider markets.
