DHI: New Innovative Castle Rock Carpet, Flooring, Countertop & Cabinet Design Store to Open March 3rd

Homeowners and businesses in Castle Rock will soon have a groundbreaking destination for all their interior and exterior design needs. Dream Home Innovations (DHI) is set to open its flagship carpet and flooring store on March 3, 2025, offering an extensive selection of high-quality hardwood flooring, window coverings, custom cabinets, countertops, and commercial flooring services. However, DHI is more than just a retail space—it’s an interactive, hands-on home improvement experience like no other.

DHI is founded by Brian Hassel and Sean Hakes, two industry visionaries committed to transforming the way customers shop for home improvement products. Brian Hassel will oversee crews and product selection, ensuring top-tier quality and craftsmanship, while Sean Hakes will drive sales, growth, and marketing strategies. With plans to open ten stores within the next year, DHI is poised to become a leading name in home innovation.

A Revolutionary Customer Experience

At DHI, shopping for flooring, cabinetry, and home improvement solutions is an immersive experience. The store features cutting-edge technology, interactive design tools, and hands-on workshops to empower customers in their home renovation journey.

Exciting Features at DHI Castle Rock:

Interactive Design Stations
Customers can digitally design rooms or outdoor spaces using touchscreens, allowing them to mix and match flooring, paint colors, lighting, and furniture. The interactive tool generates a 3D mockup, helping customers visualize their dream home before making a purchase.

DIY Workshop Days
DHI will host weekend workshops where customers can learn practical skills like installing backsplash tiles, painting techniques, and furniture building. These hands-on experiences transform the store into a community learning hub.

Augmented Reality (AR) Home Preview
A game-changer in home design, the store offers an AR feature that allows customers to scan QR codes on products and see how they would look in their home via a smartphone app.

Inspiration Pods
For those seeking design inspiration, DHI will feature miniature “Dream Pods”—fully designed kitchens, bathrooms, and outdoor patios showcasing products in real-life settings.

Home Improvement Games & Challenges
Shoppers can engage in fun, interactive home renovation trivia games and in-store challenges to win discounts and prizes, making home improvement an enjoyable experience.

‘Test Your Skills’ Stations
Customers can try their hand at using power tools, painting techniques, or installing tiles at dedicated skill-testing stations under expert guidance.

Kids’ Corner: Mini Home Builders
A dedicated children’s area allows kids to build model homes using LEGO and other building kits, keeping them entertained while parents shop.

Home Makeover Showcase
DHI will host a monthly in-store event featuring local designers and contractors who showcase their projects, offering expert advice and networking opportunities.

VIP Memberships & Exclusive Events
The Dream Maker Club offers members exclusive access to after-hours shopping events, early product releases, and special discounts.

Live “Before & After” Demos
Live demonstrations of quick home transformations, such as flooring installations and room upgrades, will be held in-store. These demos will also be shared on social media to engage the online community.

Dream Wall
An interactive board will allow customers to pin their home renovation dreams, share before-and-after pictures, and gain inspiration from other projects.

Coffee & Inspiration Café
DHI will feature a cozy café, offering coffee and refreshments, providing customers with a comfortable space to browse catalogs, discuss projects with designers, or simply relax.

A Word from the Founders

“We wanted to create a home improvement store that isn’t just about selling products but about helping customers create their dream homes in a hands-on, immersive environment,” said Sean Hakes, co-owner of DHI. “From interactive design stations to DIY workshops, every element of DHI Castle Rock is about engaging and empowering homeowners.”

Co-owner Brian Hassel adds, “We’ve built a store that makes shopping for home projects fun, informative, and stress-free. Our team is here to support homeowners and businesses every step of the way.”

Grand Opening Celebration in Early April

While the store officially opens on March 3, 2025, DHI Castle Rock’s Grand Opening Celebration will take place in early April, featuring food trucks, a crawfish boil, and interactive activities for all ages. Visitors can enjoy live demonstrations, exclusive discounts, giveaways, and special guest appearances. The public is invited to explore the interactive store, meet design experts, and enjoy free refreshments.

Stay tuned for updates on the grand opening event by visiting dreamhomeinnovate.com.

About Dream Home Innovations

Dream Home Innovations (DHI) is a premier home improvement destination, offering high-quality flooring, window coverings, custom cabinets, countertops, and commercial flooring solutions. With a focus on innovation, interactive shopping experiences, and hands-on customer engagement, DHI transforms the way homeowners and businesses approach renovations. Founded by industry experts Brian Hassel and Sean Hakes, DHI is rapidly expanding, with plans to open ten locations within the next year.