Companies Without Online Shopping Are Falling Behind Says UK’s Leading Voucher Code Website

As online retail sales continue to grow, companies which don’t sell products via their website are beginning to get left behind, according to VoucherMole.co.uk, the UK’s leading voucher codes website.

In August of this year, British shoppers spent £5.2bn online – an increase of 14 per cent on last year. Yet a number of companies reluctant to dip their toe into the competitive waters of online shopping are seeing the gap widen between themselves and competitors with an active and advanced online shopping facility.

Leading supermarket chain Morrisons, for example, still has no online shopping channel which has resulted in a loss of sales totalling £500m, while rivals Tesco, Asda, Waitrose and Sainsbury’s have all reported sizeable profits in relation to their home delivery service alone.

“It’s clear that times have changed and companies which don’t possess an online retail function are becoming increasingly rare,” said a spokesperson for VoucherMole.co.uk, which offers discount voucher codes for many leading online retailers such as Debenhams, Wallis and Marks & Spencer. “As each day goes by, those that are still toying with the idea of going online are seeing their market share plummet.

“The only hope is that during this time they’ve taken a long, hard look at the market, assessed what will work best for them, and are now able to roll out a service that is truly unique and what their customers need. By learning from the mistakes of others there’s still a chance that newcomers to online retailing can drag themselves back into contention.”

And creating a new online shopping presence could be quite timely with recent research by Experian and Paypal suggesting that online spending in the UK will rise to £23.1bn by the end of 2011, a rise of 137 per cent. In stark contrast to this, retail sales are expected to drop by £8.3bn over the same period.  This suggests that retailers developing their online presence would represent a wise move to make the most of this predicted upturn in sales.

About Voucher Mole:

Voucher Mole is a leading retail promotion company which features voucher codes, deals and offers from a wide variety of online retailers. Our team tracks down the best deals and passes them on to online consumers keen to save money on big brands. Voucher Mole is part of Wilsons Online Retail Ltd. For information visit www.vouchermole.co.uk