Charles Smith is the founder and owner of Saha Self-care (“Saha”), a 100% black owned and funded DTC wellness company based in Coconut Creek, FL. Saha specializes in premium hemp-derived wellness products that are designed for, and cater to, customers of color seeking natural ways to soothe the daily stresses of life today.
Although CBD products have exploded over the last few years, showing up in seemingly everything and everywhere, Smith believes the number of CBD companies operating with a genuine passion for improving the lives of their customers are in the vast minority.
Says Smith, “This industry has the potential to improve so many lives but we’re in a green rush right now. Many businesses are cutting corners to make a quick buck and their lack of integrity is doing a lot of damage, be it by selling shoddy products, peddling false, sometimes dangerous benefit claims, and/or having sub-standard manufacturing and testing standards. It’s a shame.”
As a result, in 2020, Smith decided to exit Corporate America after 16 years of growing some of the most recognizable and profitable CPG brands in the country and instead leverage his digital marketing and e-commerce experience to build a best-in-class DTC business that genuinely understands and authentically addresses the needs of its customer base.
Saha’s first point of differentiation will be a premium product portfolio that always aligns and evolves with consumer lifestyle preferences. “With regard to product innovation, Saha intends to lead,” says Smith. Next, Saha will offer the highest-quality products the market can produce. “Although there’s no shortage of premium CBD products in the market today, many are prohibitively expensive for the average American, especially now during the pandemic – Saha will address affordability without sacrificing quality and service.”
Other industry leading initiatives Saha is taking include: building an online community to foster knowledge sharing and mutual support; turning Saha into the online destination for self-education about hemp, CBD self-care and more, by featuring trusted, respected experts who can teach and empower customers; forging ties with the minority medical community so as to build credibility for CBD and hemp-derived wellness; and finally, investing right back into the communities that invest in Saha. Ultimately, Saha aspires to become the CBD gold standard for quality, innovation, transparency, integrity and compliance.
More information is available at https://www.sahaselfcare.com.
Disclaimer: The statements made regarding this product have not been evaluated by the Food and Drug Administration. The efficacy of these products has not been confirmed by FDA-approved research. These products are not intended to diagnose, treat, cure or prevent any disease. All information presented here is not meant as a substitute for or alternative to information from healthcare practitioners. Please consult your doctor before using any product. The news site hosting this press release is not associated with Saha Self-care. It is merely publishing a press release announcement submitted by a company, without any stated or implied endorsement of the product or service.
