An online press release is an official company announcement meant to be distributed and re-published to hundreds of news and TV websites, search engine, and social media. In its simplest form, it is an extremely easy thing to write, and this beginner’s guide will help you in a step-by-step way to effectively do it yourself…. Read more »
Copyright violation is a serious offense (up to $150,000 in fines and potential jail time!), so always be sure you have the rights to use any image (or text copy) in your press release. NEVER steal/borrow someone else’s photo and use it in your press release (or anywhere else). You just do not need to… Read more »
PRUnderground.com can now publish your press release to Yahoo Finance, through our new US National Plan. However, it costs a lot more ($189/release) than our normal press releases ($20-$39). So we want to break down when you might consider paying up for inclusion on Yahoo Finance. As many of you know, Yahoo Finance is one… Read more »
The most important part of your press release on PRUnderground.com is the headline. Do NOT take this lightly. If your headline doesn’t work, then that poignant quote from your CEO in paragraph 3 or even that big announcement in the first sentence do not matter – because they are much less likely to get read…. Read more »
Google News has become one of the most widely read sources for news announcements. It takes a different approach than a typical news site – instead of providing one view on a topic it sometimes links to hundreds sources so the reader can get different perspectives from different news outlets. Google News also publishes company press… Read more »
