In September 2021, Marine Serre presented her collection Fichu pour Fichu. Inspired by the ongoing state of flux the world is experiencing, the collection focuses on reconnecting with others and our surroundings and leading a life without the feeling of loneliness that comes with isolation. The Fichu pour Fichu collection sources daily life materials to create regenerated pieces, such as household linen tablecloth featuring Dutch embroidery techniques originally from the 70s onwards; linen tea towels, terry torchons [alias kitchen towels], and pop-corn pleated fabric amongst others.
To allow the House’s community to appreciate the pieces in detail, Marine Serre reached out to Cappasity, the company providing solutions for creating immersive shopping experiences. Cappasity helps brands create 3D/AR content to blur the line between online and offline shopping. With the Cappasity platform, Marine Serre digitized some designs from the new collection into an interactive 3D View format and embedded them into the brand’s website. Now Marine Serre’s online customers can examine the pieces as they would in brick-and-mortar stores: rotate them, zoom in, explore them from different angles.
Marine Serre website demo: https://youtu.be/hFG50U58cnM
“Cappasity’s mission is to become the standard for creating immersive content for online projects and in particular for the fashion industry. We have developed the first scalable solution that allows brands to 3D digitize items quickly and efficiently. We’re extremely pleased to work with Marine Serre, a house that equally prioritizes values and aesthetics,” comments Kosta Popov, Cappasity CEO.
To appreciate the Fichu pour Fichu collection in 3D, visit the Marine Serre website.
About Marine Serre
From the outset, Marine Serre’s critically acclaimed collections garnered a cult following. A radically independent brand has emerged with a hybrid mixture of classic French couture shapes, sportswear references and fabrics. The House pioneers the production of new garments based on end-of-life materials, a practice Serre labels as Regenerated, and that has been fundamental to her ethos
since her debut collection in 2016. The Regeneration practice marks a revolutionary commitment to circularity in the fashion industry’s global network that encompasses the sourcing of fabrics, production, and the design process as a whole. These values are melded with a combination of cultural and epochal references, that experiment with the idea of inventing new cultures – a new mode, a new way of living.
Marine Serre website: https://www.marineserre.com/en-int
About Cappasity Inc.
Cappasity makes it easy to create and integrate immersive content based on 3D/AR technologies. Innovative experiences increase user engagement, brand awareness, and sales, while AI-powered analytics provide insights into how users view content online. 3D demonstration creates an unforgettable experience that can be used for product presentation, sales, interactive exhibitions, and auction houses.
