Canadian Fintech Hardbacon Secures Over $700,000 in Funding

Hardbacon, a personal finance application used by more than 39,000 Canadians, announced today that it has secured $706,000 in funding from over 500 investors through the FrontFundr equity crowdfunding portal.

Hardbacon first launched the equity crowdfunding campaign back in May. It reached 141% of its $500,000 fundraising goal, bringing Hardbacon’s total financing to more than $3.1 million since its founding.

“I’m grateful for the money we have managed to raise in just a few short weeks, via our equity crowdfunding campaign,” says Julien Brault, CEO of Hardbacon. “These funds will allow our Company to keep growing and to reach our goal to be the #1 rate comparison website and app in Canada.”

The money from this round will be used to fuel company growth, as Hardbacon aims to become the go-to tool that everyone turns to, whenever they make a financial decision, whether it’s for budgeting, planning, investment tracking or comparing financial products. Currently, Hardbacon.ca has 232,000 monthly unique visitors with plans to double its reach by the end of the year.

Most recently, it established a new relationship with home insurance provider Square One introducing a better way for Hardbacon users to shop home insurance in Western Canada. Likewise, it has partnered with Securiglobe, a travel protection and health insurance distributor, to help Canadians save on travel insurance.

Looking ahead, Hardbacon has announced its intention to go public in 2023.

About Hardbacon

Hardbacon is committed to helping Canadians make better financial decisions through its innovative fintech app, financial calculators, personal finance guides, and financial product comparison tools. Reaching more than 3 million Canadians on an annual basis through its app and website, Hardbacon has helped millions of users pick credit cards, bank accounts car insurance, and personal loans since its foundation in 2017.